Top 10 Indian Celebrity Brand Ambassadors For Indian Cars!
These are some of the most iconic celebrity endorsements for cars in India, including some partnerships that are still continuing
It is no secret that brands use celebrity endorsements to woo potential customers and make themselves or their products look more appealing; and carmakers are no different. This is in addition to them improving and updating their products on a frequent basis with more features and styling changes. Over the past two decades, we have seen many popular celebrities endorsing cars and car brands. Here is a list of our top 10 Indian celebrity picks who act(ed) as brand ambassadors in the country’s automotive industry:
Sachin Tendulkar - BMW India and Fiat Palio
Considered to be a God in Indian cricket, Sachin Tendulkar endorses a lot of products and acts as a brand ambassador for many companies. One such company is BMW India, which appointed Sachin Tendulkar as its brand ambassador in 2012.
But BMW was not the first car brand to have Sachin endorse their products. In 2001, Fiat made Sachin Tendulkar the brand ambassador for its soon-to-be-launched model, the Fiat Palio. Fiat also made a special limited-edition of the Palio dedicated to Sachin called the S10 and this name was the combination of his initials and his jersey number. Sachin Tendulkar launched the Palio S10 himself.
Shah Rukh Khan - Hyundai Santro and Hyundai i10
The King of Bollywood, Shah Rukh Khan, is also a man who endorses many products. But in the world of cars, King Khan was signed as the brand ambassador of Hyundai Santro when it was launched in 1998. SRK was later seen endorsing the Hyundai i10 and since then he has become part of the Hyundai brand images as a whole. Recently, the carmaker hired cricketer Hardik Pandya as the brand ambassador for their upcoming micro-SUV, the Hyundai Exter.
Amitabh and Abhishek Bachchan - Maruti Versa
Maruti Versa, a people mover launched in 2001, was endorsed by Amitabh Bachchan and his son Abhishek. Maruti signed the father-son duo as the brand ambassadors for its MPV and both Bachchans launched the Versa together. The ad campaign for the Versa features both Bachchans in the MPV with Abhishek driving and Amitabh sitting in the second-row seat.
Abhishek Bachchan was also seen endorsing the Ford Fiesta back in 2006 but was not a brand ambassador.
Aamir Khan - Toyota Innova
One of Toyota’s most popular models in India, the Toyota Innova, was endorsed by Aamir Khan and the actor was also the brand ambassador of the MPV when it was first launched in 2005. The Innova is still on sale in the country and comes in two forms: the diesel-only Innova Crysta and the Innova Hycross with the option of a strong-hybrid powertrain.
Virat Kohli - Audi India
Virat Kohli, former captain of the Indian cricket team, is also a car enthusiast and has been the brand ambassador for Audi India since 2015. The cricketer with the number 18 jersey also owns a couple of models from the German carmaker and one of his previous Audi models was the R8, which he bought in 2012.
Ranbir Kapoor - Renault India
In 2015, the French carmaker Renault signed actor Ranbir Kapoor as the brand ambassador for its range of cars. Previously the brand ambassador of Nissan Micra, Ranbir was later seen endorsing Renault models like the Duster and Kwid. In one of the ad campaigns for the Renault Kwid, Ranbir disguised himself as “Pankaj Arora”, a Renault salesman, and showed the Kwid to a couple at a Renault dealership.
Ranveer Singh - Maruti Nexa
For models from its Nexa range of cars, Maruti roped in actor Ranveer Singh as the brand ambassador in 2014, and the first Maruti Nexa model endorsed by him was the Maruti Ciaz. Later, the actor was also seen endorsing the Maruti XL6 and the Maruti Baleno. In most of the campaign for Maruti’s new premium range of models, Ranveer Singh was seen wearing a suit to add class and show how premium the cars are which made him a good choice to be the brand ambassador of Maruti’s Nexa lineup.
R Madhavan - Maruti Wagon R
Before Maruti had a Nexa lineup with Ranveer Singh as a brand ambassador, a popular model from the Indian carmaker was endorsed by R Madhavan. In 2009, Maruti signed a star of 3 Idiots, R Madhavan, as a brand ambassador for the third-generation Maruti Wagon R. In one of the advertisements for the Wagon R, Madhavan is seen travelling with his friends singing about the features and ride quality of the Wagon R.
John Abraham - Nissan India
John Abraham, who is known as a big enthusiast of bikes and cars, was signed as the brand ambassador for Nissan India in 2016 for the carmaker’s upcoming models in the country and was present at the 2016 Auto Expo endorsing the Nissan X-Trail and the GT-R. One of his images of this partnership that circulated on social media was with the Nissan GT-R, and the actor also has a GT-R of his own.
Sunil Shetty - Ford Endeavour
The Ford Endeavour was the most premium model from the American carmaker in India; and in 2009, Ford India signed actor Sunil Shetty as the brand ambassador for its popular full-size SUV. The 2009 Ford Endeavour came with two diesel engine options: 2.5-litre and 3-litre with both 4X2 and 4X4 drivetrains on offer. In 2020, the carmaker decided to quit its operations in the country as it was facing heavy losses.
Tell us which one of these endorsements you didn’t know about in the comments below, or let us know any of your favourites that were not in the list.
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