Abarth Launches #WhoAmI Campaign for Punto

Fiat, under its company Abarth, is set to launch Punto next month. First revealed at International Buddh Circuit last month, the car is ready to dominate the non-premium segment with a 1.4 litre turbojet engine generating 145 bhp and 200 Nm. Although this Fiat's engine is rated as 135 PS and 200 Nm in the global market, the company with its fine tunings proclaim to provide more to the driver in the country. All the more, suspension system is also stiffened to take care of the extra power.

Also Read: Abarth Teases the Punto

Abarth which concentrates on manufacturing performance products of Fiat cars has made it sure that the name of the parent company appears nowhere. For the customers to know that the product belongs to Abarth and not Fiat, the company has started a campaign with #whoAmI.

The Scorpion logo, sporty decals, new color scheme, Abarth badge combined with 16 inch alloys 195/55 rubber give the car a stunning look.

Check this out: Punto Abarth Bookings Commence

Abarth Punto with almost all the equipments unchanged and expected price of less than Rs. 10 lacs, is disposed to control the segment of perfromance hatchbacks. With almost full focus on the power, it will surely going to be the USP of the car. Bookings for the car can be done at all India Fiat dealerships at a moderate price of Rs. 50,000.

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