Mercedes-Benz inaugurated a new dealership in Coimbatore

Mercedes-Benz India inaugurated its state-of-the-art 3S facility in the Manchester of South India, Coimbatore. Sundaram Motors Coimbatore, Mercedes-Benz's new dealership is strategically located in the heart of the city on Mettupalayam Road, providing easy access to the customers. The 3S facility was inaugurated by Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India and Mr. Sharath Vijayaraghavan, Executive Director, Sundaram Motors.

Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented: “We are excited to inaugurate our state-of-the-art 3S facility in Coimbatore which is an emerging market and look forward to provide our valued customers a fascinating experience of owning the Three Pointed Star.

Coimbatore has seen a positive growth in demand for luxury cars and our customers will be delighted with a Mercedes-Benz dealership in their own city. With the inauguration of this dealership, we aim to reach out to more customers in the growing Tier II cities and give them an unparalleled luxury experience.

We at Mercedes-Benz India believe that our dealer partners personify the brand and its ethos. Sundaram Motors have been our long standing partners and understands the demands of the market and we are confident that they will ensure a fascinating experience for each of our customers.”

At the launch of the new E 63 AMG in Coimbatore, Mr. Kern elaborated, “2013 is the ‘Year of Offensive' for Mercedes-Benz India and it comprises introducing new fascinating products coupled with strategic market penetration. Coimbatore has a potential for luxury cars and also a penchant for performance cars; and we are only pleased to see our customer base increase in this market.

The launch of the new E 63 AMG further reiterates our promise of bringing fascinating cars and providing memorable brand experience for the valued customers of the Three Pointed Star in Coimbatore.”

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