Tata’s Latest Initiative Is Aimed At Keeping Your New Vehicle Germ-free Before Delivery

The new method is aimed at reducing physical contact between Tata’s sales executives and customers

• It is being incorporated under the ‘Sanitised by Tata Motors’ campaign started in August 2020.

• All new Tata cars to be kept in plastic coverings until they’re delivered to customers.

• It covers all models including the Altroz and Harrier.

• Tata is expected to launch BS6 Hexa and Altroz Turbo as well as new models like the Gravitas and HBX in 2021.

Tata Motors has added a new method to deliver its cars under the ‘Sanitised by Tata Motors’ initiative to keep its customers’ vehicles free from germs and viruses. While it already offers a thoroughly sanitised car as part of the campaign, the newly commenced procedure involves keeping the vehicle in a plastic covering (called Safety Bubble) before handing it over to its owner.

The ‘Sanitised by Tata Motors’ initiative was launched back in August 2020 with an aim to provide a completely sanitised vehicle to customers and minimise their physical contact with sales executives. Tata is carrying out this procedure for delivering all its models including the Altroz, Nexon and Harrier.

As far as 2020 launches are concerned, the carmaker introduced the facelifted and BS6 versions of the Tiago, Tigor and Nexon along with the all-new Altroz and Nexon EV in January 2020 while the BS6-updated Harrier was launched at the same year’s edition of the Auto Expo.

Tata has got plentiful models that will be arriving in 2021. It will be introducing the BS6-updated Hexa and the turbocharged variant of the Altroz along with two new models: the Gravitas and the HBX micro SUV.

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