Mercedes-Benz to buyout Aston Martin??
Rumours has it that the German automotive giant, Mercedes-Benz, is considering a deal to buyout Aston Martin, the sports carmaker. If that ‘actually’ takes place, Merc’s existing 5% stake in the British brand is certainly going to see new heights.
Vidyadhar
Published On Aug 04, 2014 14:20 IST
Published OnMar 18, 2014 19:48 IST
Last Updated OnAug 04, 2014 14:20 IST
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These speculations find their roots in an agreement where Aston is to be supplied AMG engines to be used in their next-gen sports cars. This deal totals to 5% share, however, a further investment in form of either a buyout or something is obviously going to benefit both the automakers.
Moreover, the supposed outcome, if further investment from Mercedes happens, can be a high-end off-roader, the one like the production version of the Lagonda concept in the image above. If that comes into existence, it can equip an AMG powertrain, to be based on the Mercedes’ ML 4X4 platform. However, the prospective business relationship may not be confined to just one model, and can open another gateway to a new set of customers.
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<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more
