Audi A3 Reaches 3 Million Production Milestone

German luxury car maker Audi has just celebrated the production of three millionth A3 Model which was launched 17 years ago. Car number three million is a 2.0 TDI quattro version in five-door Sportback form, one of three attractive body styles currently available in the all-new, third generation A3 range, which for the first time also includes a four-door saloon option. More variants are set to follow.

“Three million automobiles in the compact class is quite a performance,” said Dr. Frank Dreves, Board of Management Member for Production at AUDI AG. “This success is backed by a strong team and an efficient production system. With the Audi A3, we have created a new brand segment – we have been setting standards in the compact class with innovative technology and first-class quality for 17 years now.”

In 2012, Audi produced a total of 152,993 A3 series cars at its plant in Ingolstadt, Germany. This total included A3 and A3 Sportback models, as well as S derivatives. The new Audi A3 Sportback, launched in 2013, has accounted for the highest proportion of this production volume: Each day, about 700 examples of this immensely popular variant roll off the assembly line.

Approximately 913,000 examples of the first Audi A3 were sold. That worldwide success continued with the second generation (2003-2013), which underscored the Vorsprung durch Technik brand’s domination of this segment in terms of technology and quality. Nearly two million of these second generation cars were delivered to customers. In late 2012, the completely new third generation car made its debut, and again set new benchmarks for quality, build integrity and technological sophistication at this level. Last month, the new A3 Saloon joined the three-door and Sportback variants, and later this year the new 296bhp S3 and S3 Sportback will make their UK debuts, followed in early 2014 by the S3 Saloon.

All three A3 ranges offer a choice of exceptionally efficient, highly refined engines, including the 1.4 TFSI with Cylinder-on-Demand technology and 21.28kmpl potential and the 1.6 TDI. They combine these with fit, finish and equipment worthy of an executive class car, and also offer the opportunity to upgrade with sophisticated options such as Audi magnetic ride damper control, a ‘hands-free’ parking assistant, swivelling adaptive cornering lights, a 705-watt Bang & Olufsen audio system, MMI touch fingertip data entry and Audi connect, bringing internet-based services to the car. In the near future, high-tech all-LED headlights will also be added to this list as an alternative to the more familiar xenon units.

Next year the A3 range will also embrace the future with its first hybrid variant – the petrol-electric A3 e-tron, capable of covering up to 67kmpl (according to the NEDC test). In the meantime, prices for the existing A3 range start from Rs 16.62 lakh (£18,280) and rise to Rs 26.5 lakh (£29,160) with the S3 and S3 Sportback priced at Rs. 27.70 lakh (£30,640) and Rs. 28.42 lakh (£31,260).

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