Maruti Vitara Brezza, Ford EcoSport, Tata Nexon Sales Slump In June

Every car in the sub-compact SUV segment, except one, registered negative sales in June 2018

Published On Jul 19, 2018 08:05 IST

Published OnJul 19, 2018 08:05 IST

Last Updated OnJul 19, 2018 08:05 IST

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The sub-compact SUV segment in India, on the whole, witnessed a drop of over 18 per cent in month-on-month (MoM) sales in June 2018. The segment consists of six major cars, out of which the top three are the Maruti Vitara Brezza, Ford EcoSport and the Tata Nexon. Last month, these cars managed to share over 72 per cent of the segment’s sales amongst themselves. Every car in this segment registered negative MoM sales in June 2018 except for the Honda WRV.

Here are the sales figures of these compact SUVs in India

Cars	June	May	M-O-M growth (per cent)	Average sales (6 months)
Maruti Vitara Brezza	10,713	15,629	-31.45	12,285
Tata Nexon	4,148	4,308	-3.71	4,443
Ford EcoSport	4,007	5,003	-19.9	5,126
Honda WR-V	2,783	1,962	41.84	3,290
Mahindra TUV 300	1,811	1,939	-6.6	2,382
Ford Freestyle	2,554	3,027	-15.62	1,133*
Total	26,016	31,868	-18.36

*The Ford Freestyle was launched in April 2018. Sales in previous months have been considered as nil.

Takeaways

All cars in this segment registered lower sales in June 2018 compared to their average sales over the last 6 months
The Maruti Suzuki Vitara Brezza continues to dominate the segment, but with a sale of 5,000 units lesser than the previous month, the margin between the top two players has now reduced. However, it is still way ahead of its competition with a lead of over 6,000 units over the second-best, Tata Nexon
Amongst MoM losers, the Nexon saw the least decline in sales figures. It registered a marginal drop of 3 per cent, retailing 4,000+ units a month
The EcoSport, which was the second best-selling subcompact SUV in May 2018, registered a dip of close to 20 per cent in June 2018. With sales plunging by 1000 units, it also lost the second rank to the Tata Nexon. However, it has been a consistent player in the segment and regularly clocks over 5,000 units a month.
The Honda WRV was the only car to register positive growth figures with a growth of 41.84 per cent. However, it still falls short of its average sales in the last six months.

Maruti Vitara Brezza

Six months sales trend - The Maruti Vitara Brezza continues to lead the segment with sales averaging 12,285 units followed by the EcoSport at 5,126 units and the Tata Nexon at 4,443 units.

YoY Market Share

Cars	June 2018 (%)	June 2017(%)	YoY growth (%)
Maruti Vitara Brezza	41.17	46.14	-4.97
Tata Nexon	15.94	--	15.94
Ford EcoSport	15.4	18.43	-3.03
Honda WR-V	10.69	23.61	-12.92
Mahindra TUV 300	6.96	11.8	-4.84
Ford Freestyle	9.81	--	9.81

Tata Nexon

Takeaways

Both the Nexon and the Freestyle weren’t on sale last year in June. But both these cars, especially the Nexon, seems to have acquired a big share of the segment since launch. In June, the Nexon and Freestyle shared amongst them over a quarter of the sales in the segment
While Ford had more than 18 per cent share in this segment last year, it now has nearly 25 per cent of the share
None of the cars that were on sale in June last year have registered any growth

Read More on : Maruti Vitara Brezza AMT

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Khan Mohd.

<p>Holding a Bachelor's degree in Biotechnology and later a Master's degree in English Literature, Irfan always loved to play around with words. His aim is to strive hard and gain knowledge which could be then skilfully employed in the journey of life. He believes in learning new things and that's one of the reasons why he is a writer today. Additionally, he keeps an eye on what's the latest buzz on the automobile planet. Managing things and people are some of his tasks at CarDekho. With an experience of half a decade in a variety of domains, his journey to learn is still on...</p>Read more

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