Datsun to Make India Its Stronghold, Hints CEO

Datsun’s head, Vincent Cobee, has said that India will play huge role in increasing the company’s footprint on the world map. Nissan re-launched the brand worldwide a few years ago, starting from India. And though, the company hasn’t achieved much in the start, it still seems India as its future stronghold for exports.

Abhijeet

Published On Nov 02, 2015 18:14 IST

Published OnNov 02, 2015 12:44 IST

Last Updated OnNov 02, 2015 18:14 IST

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Datsun RediGo Concept

Datsun Go Cross side

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The targets countries include, SAARC nations and Southeast Asia that will be chiefly targeted in the coming years. Indicating towards the potential markets Mr. Cobee said “In a short-term, there are at least 10-15 countries we could consider. In Africa, if I sell Datsun Go, it will be made in India. It is not unreasonable to think that the Chennai plant will export Datsun to 10-20 countries; India will grow, export will grow, a good balance will be two-thirds and one-third of exports”.

Datsun Go Cross Rear

He also explained that how Datsun was important for Nissan’s growth along with electric vehicles and Infinity reinforcements. He said that “The new territory in terms of geographical coverage is driven by emergence of middle class, very competitive price of around 10,000 dollars, which is where Nissan is not present, so the geographical expansion will be driven by Datsun. There is a structured, clear strategy for that.”

Also See: Datsun Go and Go+ To Offer Driver Side Airbag

Currently, Datsun is present in India, Indonesia, Russia and South Africa and it has a cumulative sales of 50,000 vehicles in 2014. In India, Datsun sells the Go and Go+, which will soon be joined by the Go Cross somewhere in mid-2016.

Source: The Economic Times

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Abhijeet

<p><span>A graduate of mechanical engineering, Abhijeet have had deep love for machines, especially the one that haul people around. He likes to explore every aspect of vehicle and has a hobby to tinker with all kinds of bikes and cars. His favorite spot being under the hood often lands him getting his hands painted with grease. His curiosities to understand cars better and share what he knows about them landed him at CarDekho. He got his best lessons on cars and bikes from working around with a few mechanics that happen to be his good friend. He has tools as his toys and likes to play around with them whenever he gets time to. </span></p>Read more

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