Tata Tiago Bookings Open from Tomorrow at Rs. 10,000
The Tiago will be placed between the Bolt and the Nano. It will compete against the likes of the Hyundai Grand i10 and Maruti Suzuki Celerio. Although the rivals are well settled in this segment, Tiago’s new design philosophy and a plethora of features will ensure the customers that they have a good alternative.
Tata will be commencing the bookings for its to-be-launched hatchback, the Tiago, from tomorrow, i.e. March 10, 2016. The car can be booked for a token amount of Rs. 10,000. Expected to be launched on March 28, 2016, this vehicle will play a crucial role in reviving Tata Motors from the sales slump it is currently witnessing.
Tata is also giving people a chance to meet its brand ambassador and football legend, Lionel Messi. Those who book the Tiago can enter a contest to meet the Argentinian footballer. The ones who come up with the most creative answer to “I love Tata TIAGO because…" will make it to the first list of qualifiers. Finally, 5 winners will be given a chance to go to Barcelona and meet the man himself. The winners will also be allowed to take one person of their choice along with them.
Previously called 'Zica', the Tiago is the replacement for the ageing Tata Indica eV2. Stepping into the Indica's shoes is no easy task, which explains why Tata is taking its own sweet time to launch the hatchback. The Tiago will be placed between the Bolt and the Nano and will compete against the likes of the Hyundai Grand i10 and the Maruti Suzuki Celerio. Although the rivals are well settled in this segment, Tiago’s new Impact design philosophy and a plethora of features will ensure the customers that they have a good alternative.
The car comes with safety features like ABS (Anti-Lock Braking System), EBD (Electronic BrakeForce Distribution) and Corner Stability Control, and also gets refreshed interiors including a Harman music system with 8-speakers.
The Tiago will be offered with a diesel, as well as a petrol engine. The diesel motor is an all-new 1.05-litre three-cylinder unit which is capable of generating 69bhp of power with a peak torque of 140Nm. On the other hand, the petrol is a 1.2-litre inline 3-cylinder unit, churning out 84bhp and 114Nm.
The carmaker showcased the Tiago and its sedan sibling, Kite 5, at the Indian Auto Expo 2016. Both the offerings recently surfaced at the Geneva Motor Show as well. All that is left to know, is the pricing. If Tata does manage to hit the sweet spot with the pricing, the Tiago looks all set to repeat the Indica's success story.
Watch First Drive of Tata Tiago
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