Rolls-Royce top maintain the upsurge in sales
Rolls Royce only accounts for magnificent luxury is up with one challenge of surviving in this stringent auto market as withholding its luxury car in the auto sector.
The answer for this is the new Rolls-Royce Ghost which comes with a price tag of 165,000 pounds which a little contracted and scores a little less in power than the Rolls-Royce Phantom car models for 235,000 pounds. In UK Rolls-Royce is enjoying a boost in sales which accounts to a rise of 150 per cent. This hike is due to the company's latest luxury Rolls-Royce Ghost which makes the third car out of every four company sales.
Torsten Muller-Otvos, the Chief Official described the US auto market weak despite of the sales raising to 220 per cent. He made his point when he said that buyers have the capital but worry is do the consumers wish to spend on a luxury car.
The company is still aiming for the accelerating sales which will raise above the levels of 2,500 units every year. Mr Muller Otvos still feels that there is a huge car market and their are various other cars. But however even if they double the car sales it will still be few.
It also being learnt that the luxury car brand is planning to widen in the Rolls Royce Ghost range by adding a convertible car model in the coming three years.
Though Mr Muller-Otvos refused to comment on the other specifications.
If looking at the sales figure the luxury auto maker has 8 to 10 per cent as females buyers in US auto market and in China and Middle East.
Mr Muller-Otvos also said that Asia is a promising market. The sales growth is speculated in India, Australia and China. If looking at the sales figure in China the sales accelerated and nearing to 800 per cent in 2010, in UK it rose to 130 per cent ad in Middle East it rose to160 per cent. He also added that the company is investing in new retail outlets in Qatar, Abu Dhabi, Kuwait and Saudi Arabia.
Mr Muller-Otvo also said that the company don't often change it models but the company still doing quite well. The customers believe in soberness as they go for mild colours inside a decent workable chrome which does not make it look splashy.
But Rolls-Royce is seen a sudden upsurge in its ownership by women, it is a great change as it was men who dominated the ultra luxury segment in the auto industry.
Now Rolls Royce is also looking forward to build the cars with engines which can provide better fuel efficiency and reduce on emissions. So it cab be expected that the royal wagon will come with an alternative and better engine car.
Read More on : Rolls-Royce Ghost 2013
0 out of 0 found this helpful