Rolls Royce fails to meet the rising demand in India

Published On Feb 17, 2011 01:56 PM By Ritesh for Rolls-Royce Ghost 2009-2020

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Torsten Muller Otvos, Rolls-Royce Motor Car's Global chief executive is elated with the growth and said that the company was unable to fulfil the rising demand of its customers in 2010. Last year was a record year for the luxury car maker across the globe and Mr Otvos especially mentioned India. Asia Pacific is the upcoming biggest auto market for the super premium luxury car manufacturer swiftly pulling itself from the arms of recession.

Mr Otvos, who was previously working with BMW and to relaunch BMW Mini, is now the CEO of Rolls Royce Motor Cars in 2010. The man will be in India by the end of this week and his visit intends to expand on the dealership network of the car. Jolyon Nash, Director Sales and Marketing said that the company is looking forward to expand its wings to Hyderabad and Bangalore. Currently it has its dealerships in Delhi and Mumbai.

As per Mr Nash Rolls Royce, its latest car model Ghost is one of the best selling car in domestic auto market, he said that Rolls Royce customers enjoy exclusivity. With the growth figures expanding, it has been witnessed that around 80 per cent of the buyers purchase Rolls Royce Ghost in India.

Indian buyers love to personalize their cars just like Chinese and Rolls Royce provides that extra service for instance adding exclusivity in the exterior and interior of the car, or bespoke service, specialized luggage glassware and much more.

Rolls Royce in 2010 in India leaped seven steps compared to 2009 which is around 400 per cent, however in the absolute market it is still smaller than Japan and China. In 2010, 2711 Rolls Royce cars were sold in US, followed by China. The car holds glorious past, as 50 years back it use to get orders from the aristocrat.

The auto company can embark 2010 as a special year as the sales of the auto company scaled by 171 per cent.

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