Maruti Suzuki To Expand Nexa Footprint By Opening Smaller Showrooms
It will help Maruti provide Nexa experience to the buyers concentrated in low density rural areas as well
- Will introduce Nexa cars like Ignis, Baleno, Ciaz and S-Cross to buyers in remote locations.
- Current count of Nexa showrooms across India stands at more than 350; should be 400 by 2020.
- Most affordable Nexa offering is the Ignis with prices starting at Rs 4.80 lakh (ex-showroom Delhi).
Maruti Suzuki’s Nexa range of premium dealerships with a strength of more than 350 has so far seen major inroads only in developed cities and places with higher footfalls. But the brand is soon expected to expand to rural areas and small towns, but with dealerships much smaller than its current ones. These dealerships will offer the same premium Nexa experience but will have a 2-car display facility instead of the multiple cars found in the regular showrooms.
These new, smaller dealerships will reduce setup costs and provide customers in remote locations a closer look at what the premium Nexa dealerships have to offer not only in terms of the products but also the purchase experience.
Maruti Suzuki’s Nexa range of premium dealerships have been cropping up in large numbers as the brand has managed to open more than 350 dealerships since the first one was inaugurated in 2015. The number’s still climbing and Maruti had earlier revealed its plans to have Nexa presence at 400 locations by 2020. What needs to be seen is whether Maruti will also introduce Nexa service facilities in these remote locations.
Nexa cars like the Ignis, Ciaz, and Baleno command a higher price tag. The S-Cross Alpha with its Rs 11.48 lakh (ex-showroom Delhi) price tag is the most expensive Maruti you can buy in India. The most affordable product in the Nexa lineup currently is the Ignis with prices starting at Rs 4.80 lakh (ex-showroom Delhi) for the base variant. This amount increases by more than 10 per cent of the car when you factor in the cost of registration, insurance, accessories and other miscellaneous expenses attached with buying a car. In contrast, the entry level Maruti offering in Arena dealerships, the Alto, starts from Rs 2.93 lakh to Rs 3.72 lakh (ex-showroom Delhi).
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