Mahindra First Choice Services introduces Franchise Owned and Franchise Operated (FOFO) model

India's leading multi-brand car workshop company, Mahindra First Choice Services (MFCS) is now looking forward to expand its presence through the franchise model. The home grown auto maker has already appointed 10 franchisees in Chennai. The first of these outlets is KLN Motor Agencies at Ekkattuthangal which was inaugurated by YVS Vijay Kumar, CEO, Mahindra First Choice Services. MFCS as a network of  28 Company owned Company Operated (COCO) workshops across the country.

On the auspicious occasion of inauguration, Mr. Vijay Kumar said, “With a car population of over 6,00,000, and a culture of strong process adherence, Chennai was the logical choice for us to establish our first franchisee workshop. Moreover, we already have a strong network in the city with three COCO workshops at Ambattur, Guindy and Nerkundram. With its strategic location and local knowledge, KLN Motor Agency will help MFCS to further enhance its reach and reputation as its franchisee partner.We have also appointed 10 additional franchisee workshops in the Chennai cluster which are all set to commence operations in the next three months. MFCS is also actively exploring newer regions like Mumbai, Pune, Delhi NCR and Punjab and Karnataka which will help us meet our target of 100 plus workshops by the end of this fiscal. This will enable us to enhance the scale and depth of our operations, allowing us to reach a greater number of potential customers and most importantly, provide us with economies of scale.”

With a strong reach of over 180,000 customers, MFCS believes that it has a strong proposition for a franchisee which can be easily met by the 28 operational COCO (Company Owned Company Operated) workshops . The company has a strong spares supply chain of quality spare parts, skilled technical staff, state-of-the art equipment, robust processes and on the top of a free pick up and drop facility. Customer can also book online getting their car serviced. Through these workshops, the auto-maker looks forward to offer a simplified business model in the servicing of cars from different brands.

MFCS offers a mandatory 60 point “First Choice First Check” which is performed on all cars. It also offers cashless insurance facilities with leading insurance companies. Interested customers can book a service either by calling the toll free number 1800-22-4008 or through the MFCS website, www.mahindrafirstchoiceservices.com. The company has also launched, first-of-its-kind online car dent estimator tool which can be used not just by its own customers but by any car owner.