Audi India to showcase three new cars at 2012 Auto Expo
Luxury car manufacturer Audi’s market share in the country is growing by leaps and bounds especially during this year. The car manufacturer is heading towards the second position in the luxury segment with an aggression never seen before. Michael Perschke, the business head of Audi India, has said that they are looking for a major growth in the country and they would be showcasing three new cars at the 2012 Indian Auto Show.
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Indian consumers are lucky to see the electronic version of the Audi A3 series, an S6 limousine apart from a new SUV based on the popular models of the Audi Q-series during the upcoming Auto Expo . The luxury segment, which is ruled by three established global car manufacturers, the BMW, Mercedes-Benz and Audi is soon likely to witness a change in the order, with Audi’s phenomenal growth surpassing the rest of the two auto giants by far. Apparently, Audi India has recorded 85% growth during the first 10 months of 2011 at 4,692 units sale leaving BMW and Mercedes-Benz behind in terms of growth.
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They have targeted India as the key market for growth after China and U.S.A among the top 10 markets to have their entire line-up introduced in the country and hope to continue the same growth curve during the next year as well. To drive the point home, speaking on behalf of Audi, Perschke had informed that they would be introducing three new innovative concept cars in India. These are the lightweight models built incorporating the aluminium metal and the carbon fibre with the low weight attributes. The ‘Connect’ concept is to educate the consumers about the onboard features of the car, while the 'Ultra” concept will throw light on the light weight set of technologies.
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