Audi clocks impressive 33 percent growth rate in February 2012
Audi, the German luxury car manufacturer, has once again achieved remarkable performance in India with sale of 600 cars in February 2012 – a growth of 33 percent over the same period last year (February 2011: 450 cars). Powering ahead confidently with its ambitious outlook for 2012, the brand with the four rings has plans to sell 8000 cars this year, which will be a significant growth over last year (2011: 5511 cars). “We are delighted with our outstanding sales performance in India in February 2012. We attribute this growth to the strong brand equity we have in the Indian market, thanks to our progressive product portfolio , world-class service standards paired with our increasing footprint through new dealer partners. Our commitment to the Indian market is reiterated by the forthcoming launch of Audi TT later this month.
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We also plan to expand our national footprint by covering markets like Nagpur, Coimbatore, Lucknow and Bhopal this year while further consolidating our presence in Mumbai and Delhi”, said Michael Perschke, Head, Audi India. Indiais an important market for Audi worldwide and having recorded 84 percent growth last year, India is the fastest growing luxury car brand for Audi globally. Audi continues to be the segment leader in the luxury SUV segment with the Q7 and the Q5. Globally, Audi achieved the No.2 position by selling 1,302,650 cars in 2011 – an impressive growth of 19. 2 percent (2010: 1,092,411). The company revenue increased at a much higher rate than sales, by 24.4 percent to € 44.1 (35.4) billion. With its rate of return ratios, the Audi Group is one of the most profitable companies in the automotive industry.
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The Audi Group improved its operating profit by over 60 percent to more than € 5.3 (3.3) billion. Operating return on sales rose from 9.4 percent in 2010 to 12.1 percent in fiscal year 2011. The brand with the four rings plans to invest around €13 billion between 2012 and 2016 globally. The Audi model range in India includes Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q5, Audi Q7, Audi RS5 Coupé, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Pune and Surat. Further developments include Coimbatore, Delhi West, Lucknow, Nagpur and Mumbai South.
