Audi, BMW and Mercedes in tussle for top Spot

As the segment of luxury cars in India is registering a high growth rate, top carmakers are in tussle for the top spot with Germany based arch rivals BMW and Mercedes-Benz fighting literally for every single customer. Adding more fuel to this fire, Audi India, Subsidiary of Volkswagen group is not far from the top spot, as in the first quarter of this year Audi has registered a robust sales growth and receiving a High demand.

Published On Apr 17, 2010 03:52 IST

Published OnApr 17, 2010 03:52 IST

Last Updated OnApr 17, 2010 03:52 IST

1.8K Views

Write a comment

BMW India, which started its operation in the luxury car segment in year 2007, ended the monopoly of Mercedes Benz by replacing it from the top position in the country.The growth of BMW India was so high that it crossed its owe set targets in the period of just one year. However, With launching a series of its new products in India Mercedes Benz is again back on track, that is just 32 units behind the BMW's total sales by March-end.

BMW India is now aiming to sustain the leadership position it achieved last year along with maintaining its profitability, said Peter Kronschnabl, President, BMW India. Company is now targeting to sell more then 4000 units of its cars in India per year.

On the other hand Mercedes India is aiming to achieve the highest ever growth in India With selling 1,282 cars this year, accounted a growth of 66 per cent as against the same period of last year. According to Dr Wilfried Aulbur, managing director and CEO, Mercedes Benz India, the market is evolving and the acceptability of luxury products shows that aspirations have grown, the key challenge for all of us is how we create aspiration for everybody. This year we will have a blockbuster high double digit growth.

Besides these two top competitors, Audi India has also entered in the race of top position with registering 103 per cent growth in Jan-March 2010. The company is already numero uno in China and Europe and it is aiming to acquire that position in India in coming 3-4 year.

BMW

VIEW ALL

Was this article helpful ?

Vidyadhar

<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more

Trending Cars