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Tata Motors Mulling to take Lionel Messi as Brand Ambassador
Tata Motors is gearing up in full swing to launch Kite hatchback this festive season and has roped in, arguably, the best footballer of current times, Lionel Messi. Reports suggest that the Indian automobile company has inked the deal with the Argentinian forward player and some units of Kite have already been shipped to Spain for ad shoots. With the Kite, Tata is placing all of its cards and including Messi will surely elevate the car’s popularity not only in India but on a global level.
Published On Oct 23, 2015 08:09 PM By CarDekho
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Check it out: Tata Launches Celebration Edition of Bolt, Zest, Nano, Safari and Indigo
Though the Kite is based on the Vista platform, the same as the Zest and Bolt are built on, the new hatchback is expected to bring in a new design completely. The Tata Kite is also expected to come with an all new 1.0-litre, 3-cylinder diesel engine along with the 1.2-litre Revetron petrol engine. Apart from the standard 5-speed manual gearbox, the AMT unit is also expected to be offered.
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