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Nissan X-Trail SUV special edition launched with 10 new features at Rs. 22.78 lakh

Nissan’s X-Trail is a highly competent SUV, which sadly failed to cajole the Indian consumers due to its hefty price tag. The high price tag is because of the reason that Nissan X-Trail comes directly from Japan through CBU route. This time around, Nissan has a strong strategy in mind. Nissan has rolled out the special edition Nissan X-Trail with ten new features in the country at the price of Rs. 22.78 lakh. Nissan India thinks that if it promotes its product well, the Indian consumers will surely get attracted towards it.

Published On Nov 04, 2011 11:58 AM By Vidyadhar
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Therefore, as per the promotional strategy of Nissan India, the new Nissan X-Trail will be seen in an adventure reality show to be telecasted on National Geographic channel. The show will be called “X-treme Trail”. The contestants will drive the new Nissan X-trail across arduous Indian topographies, which will comprise of sand dunes of Rajasthan to craggy Himalayan mountain range along with many other types of rugged terrains. Apart from the competition between the 8 drivers to finish off the roading tasks, the major highlight of this reality show is to showcase the off road abilities of the new Nissan X-Trail.

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Nissan India has rolled out the special edition Nissan X-Trail SUV with 10 new features, which includes rear scuff plate, rear spoiler, X-Treme Trail decal, X-Treme Trail door visor set, kicking plate with LED, cargo drawer, floor mats, side moulding and rear bumper protector. Besides the 10 new goodies, the special edition Nissan X-Trail doesn’t have any other major change. The SUV is powered with same 2 litre of M9R common rail turbo diesel motor that churns out maximum power of 150 BHP accompanied with 320 Nm of torque. The engine is proffered with 2 gearbox options, one being the manual six speed gearbox and the other one being the automatic six speed gearbox. On the whole, it would be really fascinating to see how the new Nissan X-Trail SUV perform and will the show help the firm to boost up its sales in India.

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Vidyadhar

Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. 

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Write your Comment on Nissan X-Trail

v
varun
Nov 10, 2011, 11:33:29 AM

It's a great vehicle to move on indian roads

*Ex-showroom price in New Delhi

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