Nissan X-Trail SUV special edition launched with 10 new features at Rs. 22.78 lakh

Nissan’s X-Trail is a highly competent SUV, which sadly failed to cajole the Indian consumers due to its hefty price tag. The high price tag is because of the reason that Nissan X-Trail comes directly from Japan through CBU route. This time around, Nissan has a strong strategy in mind. Nissan has rolled out the special edition Nissan X-Trail with ten new features in the country at the price of Rs. 22.78 lakh. Nissan India thinks that if it promotes its product well, the Indian consumers will surely get attracted towards it.

Published On Nov 04, 2011 11:58 IST

Published OnNov 04, 2011 11:58 IST

Last Updated OnNov 04, 2011 11:58 IST

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Nissan’s X-Trail is a highly competent SUV, which sadly failed to cajole the Indian consumers due to its hefty price tag. The high price tag is because of the reason that Nissan X-Trail comes directly from Japan through CBU route. This time around, Nissan has a strong strategy in mind. Nissan has rolled out the special edition Nissan X-Trail with ten new features in the country at the price of Rs. 22.78 lakh. Nissan India thinks that if it promotes its product well, the Indian consumers will surely get attracted towards it.

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Therefore, as per the promotional strategy of Nissan India, the new Nissan X-Trail will be seen in an adventure reality show to be telecasted on National Geographic channel. The show will be called “X-treme Trail”. The contestants will drive the new Nissan X-trail across arduous Indian topographies, which will comprise of sand dunes of Rajasthan to craggy Himalayan mountain range along with many other types of rugged terrains. Apart from the competition between the 8 drivers to finish off the roading tasks, the major highlight of this reality show is to showcase the off road abilities of the new Nissan X-Trail.

See More Nissan X-Trail Pictures Read More on Nissan X-Trail

Nissan India has rolled out the special edition Nissan X-Trail SUV with 10 new features, which includes rear scuff plate, rear spoiler, X-Treme Trail decal, X-Treme Trail door visor set, kicking plate with LED, cargo drawer, floor mats, side moulding and rear bumper protector. Besides the 10 new goodies, the special edition Nissan X-Trail doesn’t have any other major change. The SUV is powered with same 2 litre of M9R common rail turbo diesel motor that churns out maximum power of 150 BHP accompanied with 320 Nm of torque. The engine is proffered with 2 gearbox options, one being the manual six speed gearbox and the other one being the automatic six speed gearbox. On the whole, it would be really fascinating to see how the new Nissan X-Trail SUV perform and will the show help the firm to boost up its sales in India.