Maruti and Ssangyong smitten with 'LUV'

It seems this year is the ‘SUV year’ with all the car-makers rushing in the market with their newfangled utility vehicles. The latest UV that has hit the showrooms is the LUV (Life Utility Vehicle) from Maruti Suzuki India. Word is, there is another LUV (Leisure Utility Vehicle) ‘Actyon Sports’ spanning the roads from SsangYong Motors of South Korea which is owned by the Indian auto giant Mahindra and Mahindra. These innovative names and acronyms are an attempt to woo more customers.

Modified On Apr 17, 2012 17:27 IST

Published OnApr 16, 2012 16:52 IST

Last Updated OnApr 17, 2012 17:27 IST

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It seems this year is the ‘SUV year’ with all the car-makers rushing in the market with their newfangled utility vehicles. The latest UV that has hit the showrooms is the LUV (Life Utility Vehicle) from Maruti Suzuki India. Word is, there is another LUV (Leisure Utility Vehicle) ‘Actyon Sports’ spanning the roads from SsangYong Motors of South Korea which is owned by the Indian auto giant Mahindra and Mahindra. These innovative names and acronyms are an attempt to woo more customers.
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The Actyon Sports was launched in January 2012 by Mr. Lee Yoo-il, President and CEO of SsangYong Motor Co (SMC). This car was initially described as South Korea’s first LUV (Leisure Utility Vehicle) as it resembled a pick-up vehicle and was a perfect vehicle for outdoor life. According to the company, the ‘Actyon Sports’ is perfectly capable of responding to the needs of the population that enjoys extreme sports and leisure activities. Mr. Yoo-il had called the new LUV Actyon Sports, the flagship and sensational model of the company which would expand the scope of the South Korean automotive culture.
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Before, Mahindra & Mahindra came for rescue, SMC was struggling with debt and now Actyon Sports is expected to help the company achieve sales target of 2012 and regain its status. According to the President of M&M – automotive and farm equipment sectors, Mr. Pawan Goenka, the company has no plans of launching their ‘beLUVed’ Actyon Sports leisure utility vehicle in the country. The recently launched Maruti Ertiga LUV is also an attempt to gain back the lost market share of Maruti Suzuki India which stood at 38.44 percent and 26.18 lakh units in the passenger vehicles segment.In the words of the company, Ertiga enhances the product line-up of MSI and would also carve out a niche segment of the much-needed compact SUVs in the Indian car market.

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<p>A totally people's person Vikas Yogi ventured into journalism 5 years ago. He started his career as a journalist for an online media agency, where he worked on few of their best online projects. Later on, he was given command of their entire content development division, where he single handedly managed and developed content for various domains ranging from Telecommunications, Electronics, Home Appliances, Fashion, Lifestyle to his favorite 'Automobiles'.</p> <p>He has spent more than 3 years writing about the automobiles and being a car fanatic, he has got the right blend of enthusiasm and knowledge that is required to keep the readers' spirits up. Known for his wits and puns, Vikas is leading a team of journalists as an expert on automobiles but surely not limited to being one.</p>Read more

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