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Honda India reports a 39 % sales jump in Aug 10

The Indian unit of leading Japanese car maker, Honda Siel Cars India, has reported a sales jump of 38.75 per cent during the month of August 2010. The company sold a total of 5,532 units of its cars during the month as against the 3,987 units sold in the same month last year. According to a statement issued by HSCI Vice President (Marketing) Jnaneswar Sen, the company is pleased with the sales performance of last month. He added that the growth has been fuelled by its popular sedan Honda City, which continues to reign the premium sedan segment with its unmatched performance.

Published On Sep 02, 2010 07:18 PM By Vidyadhar
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The Honda City is currently one of the highest selling car in the starting range sedan segment, where it competes with the likes of Maruti SX4, Hyundai Verna Transform, Fiat Linea and Ford Fiesta. The Honda City model contributed for more than 75 percent of the total sales of the company at 4,259 units in Aug 2010. Besides Honda City, the sales figures of other India portfolio cars of the company are as following - Premium hatchback Honda Jazz - 593 units; premium sedan Honda Civic - 455 units, luxury sedan Honda Accord - 203 units; sports utility vehicle CR-V - 22 units.

Honda launched a new variant of the hatch Jazz christened as the Jazz X a few days back. Moreover, the company is also in the final preparation of the launch of its much anticipated compact hatchback named as 2CV for the time being, that is expected to be launched in the Indian market by mid- 2011. The company had showcased a concept version of this model at the Delhi International Auto Expo in the month of January this year, where it attracted a huge crowed of auto enthusiasts and visitors. Now with Hyundai refreshing its Verna and VW launching the Vento, it looks like the competition could get stiffer for the City in the coming months.

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Vidyadhar

Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. 

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