BMW Slashes Prices, 'Make in India' Effect
With an increased localization level of up to 50 percent for its cars, BMW India has announced the new prices of the locally produced offerings. This proposition will be mutually beneficial for BMW as well as the customers. BMW Plant Chennai has a capacity of producing eight car models on two assembly lines.
Philipp von Sahr, President, BMW Group India said, “The future belongs to India. If you want to benefit from the dynamics of the Indian market, you need to act today. Following our approach ‘Production follows the market’, we have accelerated our localization program in India. We have created a win-win situation for our customers with a wide range of exclusively authentic luxury products and now equally attractive value proposition with ‘Make in India’.
BMW’s current portfolio in India that is produced locally at its only plant in Chennai includes the BMW 1 Series, 3 Series, 3 Series Gran Turismo, 5 Series, 7 Series, BMW X1, X3 and the X5.
Prices as of July 2015:
BMW 1 Series
BMW 118d (Sport Line) – INR 2,950,000
BMW 3 Series
BMW 320d (Prestige Edition) – INR 3,490,000
BMW 320d (Luxury Line Edition) – INR 3,890,000
BMW 320d (Sport Line Edition) – INR 3,890,000
BMW Gran Turismo
BMW Gran Turismo (Sport Line) – INR 3,990,000
BMW Gran Turismo (Luxury Line) – INR 4,290,000
BMW 5 Series
BMW 520d (Prestige Edition) – INR 4,490,000
BMW 520d (Prestige Plus Edition) – INR 4,790,000
BMW 520d (Luxury Line Edition) – INR 4,990,000
BMW 530d (M Sport) – INR 5,990,000
BMW 7 Series
BMW 730Ld (Prestige) – INR 9,250,000
BMW 730Ld (Eminence) – INR 10,650,000
BMW 730Ld (Signature) – INR 12,520,000
BMW X1
BMW X1 sDrive20d (xLine) – INR 3,790,000
BMW X3
BMW X3 xDrive20d (Expedition) – INR 4,690,000
BMW X3 xDrive20d (xLine) – INR 5,190,000
BMW X3 xDrive30d (M Sport) – INR 5,990,000
BMW X5
BMW X5 xDrive30d (Expedition) – INR 6,590,000
BMW X5 xDrive30d (Design Pure Experience) – INR 6,990,000
BMW X5 xDrive30d (Design Pure Experience 7 Seater) – INR 7,290,000