GST Effect: Premium Cars Become More Enticing

Modified On Jun 12, 2017 01:16 PM By Rachit Shad

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BMW, Mercedes-Benz, Audi and Jaguar are offering some noteworthy benefits

Goods and Service Tax (GST) is in its final stages of revision before it is implemented countrywide on July 1, 2017. While GST has rendered the car as a luxury commodity, its recent release of tax structure has had a mixed bag of news for the automotive industry. After a quick calculation, the document read that small cars are going to get costlier and that big and premium cars will get cheaper. To build on the advantage of the provisional GST regulations, German carmakers BMW, Audi and Mercedes-Benz and, British carmaker Jaguar Land Rover have already made their offerings more enticing in India. Let’s see what’s what.


The company befittingly calls its list of benefits as the preponed GST benefits. As a limited period offer and in addition to the GST benefits, the Indian arm of the Munich-based auto major is offering:

  • Reduced rate of interest - 7.9 per cent
  • Complimentary 3 years’ service and maintenance
  • Complimentary one-year insurance
  • Assured buyback up to 4 years

On this development, Vikram Pawah, president of BMW Group India, said that the company has welcomed GST in India. It strongly believes, he further added, that the new tax reforms will help the country grow faster and stronger while benefiting the consumers at large.


BMW’s arch rival Mercedes-Benz has taken a different route to lure customers. The Stuttgart-based automaker is offering to cover the difference between current and post GST ex-showroom prices for its entire model range on sale in India. With immediate effect, the company has decreased the prices of all its models by 4 per cent on a weighted average. Price reduction varies between 2 to 9 per cent, depending on the current tax structure and local body taxes in different states. The discounts will run through until the end of June 2017. As an add-on, Mercedes-Benz is claiming to give best finance and service programmes as well.

Speaking on the announcement, Roland Folger, MD & CEO, Mercedes-Benz India said, “As a customer centric initiative, we are now passing on the benefits of post-GST pricing of our ‘Made in India’ cars with immediate effect. To ensure complete peace of mind for our customers, we have decided to pass on the GST tax benefits at an earlier stage at our cost. This approach will benefit the customers who want to purchase a locally produced Mercedes-Benz from now on and during the month of June. The impact on the prices on CBU vehicles is yet to be evaluated.”


As a whole, Jaguar Land Rover (JLR) produces five different models in India. Three of them come from the Jaguar family - XE, XF and XJ - and the remaining two wear a Land Rover badge - the Discovery Sport and the Range Rover Evoque. The British carmaker has announced that it too will be passing on GST benefits until June 30, 2017. On select stock, JLR is offering discounts ranging from Rs 2 lakh to Rs 10.9 lakh. These figures, Jaguar says, will vary state to state. For the Jaguar XE sedan, the company is offering benefits which will vary between Rs 2-5.7 lakh. Customers interested in Jaguar's biggest sedan, the XJ, can get benefits between Rs 4 lakh and Rs 10.9 lakh.

For the Land Rover duos, JLR says the benefits will vary from Rs 3.3 lakh to Rs 7.5 lakh. Unfortunately, there is no discount on the mid-sized Jaguar XF sedan.


Audi is also offering discounts on the sedans A3A4A6 and the Q3 SUV.​​ To view the offers in detail, click here. ​​​​​

Also Read: Impact of GST On Car Prices In India

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