Go is a Go - Datsun Go priced at Rs 3 lakhs 12 thousand
Datsun, a wholly owned subsidiary of Nissan today launched the most anticipated hatchback Go D at Rs 3,12,270, while the mid level variant A at Rs 3,46,482 and the top spec variant T costs Rs 3,69,999 (Ex-showroom, Delhi). The variants are named after the first three letters of the automakers name DAT, which stands for Dream Access and Trust. The Go which had been showcased recently at the 2014 Indian Auto Expo has been around for a while with the company wanting to perceive its market perception, which is how today we see an aggressive pricing coming out from the brand. Pitched to take on Hyundai Eon and Maruti Alto 800, Datsun Go seems to be an attractive package for the end consumer as claimed by company during its price unveiling at an event held in New Delhi.
Below is a snapshot of how the press conference went by:
Ashwani Gupta - Program Director, Datsun Business Unit, Nissan Motor Company
12:27 pm: Addressed the media and welcomed the guests attending the event.
12: 28 pm: Spoke about market segmentation and the companies perception of the Indian market.
12: 29 pm: He said that company is targeting high-growth markets which would help increase their market share from 40 - 60 percent in the coming years.
12:30 pm: Mentioned that the Go would sold in countries like India, South Africa and Russia.
Kenichiro Yomura - President of Nissan India Operations, Managing Director and CEO, Nissan Motor India
12:36 pm : Gave his own introduction and his association with the brand
12:38 pm : Nissan been in operation since 2005 in India
12:40 pm: Shared his thoughts on what they as a brand have learnt from the Indian Market
12:42 pm: 125 outlets for immediate deliveries throughout the country.
12:44 pm: We know India market is very competitive and the Indian consumer is important to us which is why we got the Go
12:46 pm : Datsun 2nd brand in India from Nissan motors.
12: 47 pm: Datsun will contribute 1/2 - 1/3 of Nissan sales in India
12: 48 pm: Company to launch 3 models by Financial year 2016
12:50 pm: Datsun dignitaries hand over the keys to 2 global customers.
12: 55 p.m - Prices announced entry level (D) Variant priced at Rs 3,12,270 followed by Mid Variant (A) at Rs 3,46,482 and the top end coming in at Rs 3,69,999.
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