Force Motor to launch the new SUV in April 2011

Force Motors, the Pune automobile manufacturer that are known for giving well advanced vehicles such as three-wheelers, Trax MUVs and Travellers LCVs in the domestic auto market is now taking a step further and increasing its existing portfolio by coming with a new SUV. It is being learnt from reliable sources that the Indian auto company will come with a new SUV by April 2011 which will make its place in the SUV segment with the likes of Ford Endeavour and Tata Safari.

Published On Jan 10, 2011 14:49 IST

Published OnJan 10, 2011 14:49 IST

Last Updated OnJan 10, 2011 14:49 IST

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Force Motors is working towards the launch of a seven seator utility vehicle in a price band of Rs 12 lakh to Rs 15 lakh. The Indian pioneers are planning to establish a different service and distribution network altogether. It is being highly speculated that the new SUV is based on the platform of the Chinese Guangdong Foday Explorer III. The power wagon will be loaded with 2.2 litre common rail diesel powertrain attained from Mercedes-Benz which comes affixed in Mercedes-Benz C-Class car model.

The new car is expected to churn a power of 150-170 bhp and offer a maximum torque of 33-35 kgm of peak torque. The mill comes with five-speed manual transmission and will come in rear wheel drive format which will also have four wheel drive car model but in the later stages. The new SUV from Force will be produced in the company's manufacturing unit Pithampur in Madhaya Pradesh which also makes the trucks, Man Force for India.

As per the sources close to the new SUV launch, more than Rs 300 crore has already been invested in the new SUV project. The manufacturing plant has a capacity of producing 12,000 cars in one year. Following the company's expansion in the various auto segment in India, the Indian car maker will come with a new passenger car by 2012.

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