Fiat India plans to export cars to SAARC nations

The Indian arm of Italy based leading car maker Fiat Motors, is now eying to export its cars to the SAARC (South Asian Association for Regional Cooperation) nations, in a bid to increase its overall export figures. Mr Tarun Khanna, Marketing Head of the company has recently stated that the company is looking to export its popular cars like Fiat Linea and Fiat Punto to the SAARC nations including Nepal, Bhutan, Sri Lanka, Bangladesh as these are right hand driving countries. He was speaking to the reporters on the sidelines of the launch of a new variant of Fiat Punto in the Indian market.

Published On Jul 21, 2010 15:21 IST

Published OnJul 21, 2010 15:21 IST

Last Updated OnJul 21, 2010 15:21 IST

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So far, the company has exported around 2,000 units of its cars to the South-African market from India that comprises of 1,100 units of Punto, 360 units of Linea and 650 units of Palio. According to Mr Khanna, the company started exporting last year and So far it has exported only to South Africa. Fiat India, a joint venture between Tata Motors and Fiat, uses the Tata's network for the sales of its cars across India.

Further elaborating on the company's plans for the Indian market, Mr Khanna said that the company was looking to roll out high powered version of Linea and CNG Punto after launching two variants of Grand Punto this year. He added that last year, the company sold 24,000 units and in this fiscal, it is looking to sell 40,000 units, which will include new variants. However, he remained quiet on the timeline of launch of these cars in India.

In the last six months, the company has been selling about 2,100 units monthly on an average. Fiat India is aiming to achieve a growth of 60 percent to 40,000 units for the year 2010.

Read More on : know more on Fiat Grande Punto

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<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more

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