BMW India to enter pre-owned car business

Latest updates in Indian automobile Industry suggest that German car maker BMW India is planning to enter the market of used cars in India. Furthermore, BMW India is also expected to inaugurate the used cars business in October this year and for this purpose the company is expanding the dealership network in the country.

Vidyadhar

Published On Jun 16, 2011 13:36 IST

Published OnJun 16, 2011 13:36 IST

Last Updated OnJun 16, 2011 13:36 IST

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BMW 1 Series

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At the inauguration ceremony of a new BMW outlet in Pune, president of BMW India, Mr. Andreas Schaaf told media that the company is going to extend the dealership network by opening outlets in small cities also. He also commented that the German car giant intends to enter Indian market with used car business in coming October.It is worth mentioning that German rivals of BMW i.e. Mercedes Benz and Audi recently entered in pre-owned car business in India.

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While talking about significance of big cities in luxury and premium car market, Schaff said that high-end car business depends on network and BMW India is ready to tie up with right partners for network development and expansion. Further he added that the company intends to inaugurate a minimum of 40 dealer showrooms by the end of 2012.

BMW 5 Series

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However, Schaaf also commented that there is no possibility of offering discounts on group booking and it will result in degradation of BMW’s brand value. As for now BMW India comprises of a range of BMW cars including BMW 3 Series, BMW 5 Series, BMW 6 Series, BMW 7 Series, BMW X1, BMW X5, BMW X6, BMW Z4 Roadster, BMW M car models. In addition to above mentioned BMW cars, BMW 1 series is also expected hit Indian roads soon.

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Vidyadhar

<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more

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