Audi A3 to enter India in 2014
German Automaker Audi is all set to cut the price barrier of high-end cars by launching its Audi A3 saloon car in India. With Audi A3 price expected to stay near Rs. 20 lakh, the car is rumored to hit Indian roads in year 2014.Earlier it was reported that just like other luxury car makers, Audi was also planning to increase the stakes in Indian automobile market with the launch of Audi A3 in the country. And for this reason, Audi India started analysis of future prospects in Indian car market.
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Also, Head of Audi India, Michael Pershcke earlier said that Audi was considering the addition of Audi A3 in its product portfolio. He also added that company was looking forward to launch luxury SUV car Audi Q3 in the Indian market by 2012.
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With Audi India now executing a top down approach to launch cars in India, the first affordable Audi car which is expected to enter India will be Audi Q3 at the 2012 Auto Expo. Audi A3 will follow the launch and is going to adorn a price tag lower than that of Audi Q3. The entry level sedan car Audi A3 is going to feature front-wheel drive and will definitely provide the required thrust to compete with other German rivals like BMW and Mercedes.As for now Audi is gaining good market share with the fleet of cars which includes Audi A6, Audi Q5, Audi A4, Audi A8, Audi Q7 and recently launched Audi RS5 and Audi A7.
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