Tata Motors Opens Zest Studio in Mumbai
Home grown auto major Tata Motors launched the Zest Studio in Mumbai today. The studios are a part of Tata's promotional campaign for its soon-to-be-launched Zest compact sedan, and let the customers know everything about the car through various engaging fun activities. Currently set-up at Infiniti Mall, Malad West, the studio will move to other malls every week-end till September 7th.
Zest Studio Schedule in Mumbai
Dates Location Timings
July 19 – 20, 2014 Infiniti Mall , Malad West, Mumbai 11 AM – 8 PM
July 26 – 27, 2014 Viviana Mall, Thane West 11 AM – 8 PM
August 9 – 10, 2014 Inorbit, Vashi, Navi Mumbai 11 AM – 8 PM
August 16 – 17, 2014 Phoenix, Kurla 11 AM – 8 PM
August 23 – 24, 2014 Oberoi Mall, Goregaon East 11 AM – 8 PM
August 30 – 31, 2014 Koram Mall, Thane West 11 AM – 8 PM
September 6 – 7, 2014 Inorbit Mall, Malad 11 AM – 8 PM
Commenting on the occasion, Ms. Delna Avari, Head, Marketing Communications, Passenger Vehicle Business Unit, Tata Motors said, “With Zest, we have taken a huge leap in our product development process and the car has been loved by all. On the marketing side, our focus is to get customers to experience this dynamic car and see for themselves the technologies which have gone into it. We have concluded the MyCityMyZest Twitter contest, which saw 84,440 tweets and 4,361 participants tweeting till the last date to get the Zest to their city. It shows how much interest we have generated for our new car. And we now offer our next customer delight, the Zest Studio which will enable customers to experience the Zest before its launch in the country. Never before has a test drive been such a creatively holistic experience, allowing customers to fully engage with the car. The Zest experience will bring alive the three vectors – Designext, Drivenext and Connectnext for our customers.”
As the launch of Zest is getting closer, Tata Motors is leaving no stone unturned to create awareness of this new product. Cardekho recently got behind the wheels of the latest entrant in the compact sedan arena, this is what we felt : Tata Zest Expert Review