Renault India touches one million Facebook fans
Renault, the French automaker crossed one million Facebook fans along with other successes in the digital medium. Renault began its digital journey in 2011 with the launch of the brand in India. Prior to 2011, the company used to retail its vehicles through the dealerships of Mahindra. Apart from Facebook media page, Renault has also created a community of the owners, the Gang of Dusters – for like-minded people with a penchant for adrenaline-pumping adventures.
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Renault, the French automaker crossed one million Facebook fans along with other successes in the digital medium. Renault began its digital journey in 2011 with the launch of the brand in India. Prior to 2011, the company used to retail its vehicles through the dealerships of Mahindra. Apart from Facebook media page, Renault has also created a community of the owners, the Gang of Dusters – for like-minded people with a penchant for adrenaline-pumping adventures.
The company also executed a Formula 1 campaign during the debut of Formula 1 in India. The manufacturer was the engine supplier of Red Bull F1 Team which resulted in the addition of 75,000 mark within weeks of its first ever campaign on Facebook. The automaker also launched its mass market cars such as the Pulse, Scala and Duster which helped Renault to reach more customers and fans.
According to the carmaker, most of Renault India’s Facebook fans are accessing the Brand page through their Mobile devices and so the company is trying to provide a desired platform to its fans.
Renault India currently accounts for more than 10% of Renault’s global Facebook fan-base which is achieved in less than 3 years of its operations in India. The company also takes a keen interest in the traditions and cultural festivals that includes Holi, Diwali and Onam. During the launch of Duster Renault India trended its Twitter hashtag #DusterIsHere for more than two days across India.
