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    Mercedes brings in SLS AMG Roadster and M Class

    5th-Jan-2012: Mercedes-Benz India today also launched India’s most powerful open top vehicle: the SLS AMG roadster. Powered by 6.3 Litre V8 engine the super sports car delivers 0-100 in 3.8 seconds. The company presented the all new Mercedes-Benz M-Class in India. Launched in the global market about six months back, the new M-Class will be locally assembled at the Mercedes-Benz plant in Pune. The fresh, vibrant product design was presented through the Concept A-Class; the car which will offer design cues to future Mercedes-Benz development.

    Vidyadhar
    Vidyadhar
    Published On Jan 06, 2012 17:13 IST
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    Published OnJan 05, 2012 15:41 IST
    Last Updated OnJan 06, 2012 17:13 IST
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    Mercedes-Benz today utilized the Auto Expo to launch a new platform apart from launching 2 new cars. Mb.Inspired: The philosophy of Best or Nothing has always inspired Mercedes-Benz as a guiding philosophy. It has not just inspired Mercedes-Benz in pioneering many innovations; it has also helped Mercedes-Benz vehicles to be the best in the auto industry and many more. Mercedes-Benz would be promoting this philosophy in India through the mb.Inspired Initiative. 

    A new India is on the rise and it’s all about youth and rising aspirations. It’s a India which is fearless about taking risks and doesn’t fear failure. Mercedes-Benz commemorates these young youth inspirational icons through mb. Inspired. Peter Honegg, Managing Director & CEO, Mercedes-Benz India explains: “As India readies itself for globalization, the young India seeks recognition for their talent & uncompromising attitude which have made many stands up & get recognition in their respective fields. Mb. Inspired is once such platform which shall recognize these individuals & collaborate with them to spread inspiration.

    This helps us in communicating our brand values of Best or Nothing seamlessly to the Indian consumers”. Debashis Mitra: Director, Sales & Marketing, Mercedes-Benz India said; “mb. Inspired is an initiative which synergises the Mercedes Benz ethos across various creative, sporting, business and lifestyle universes.  The result is a collaborative perspective that fuels new ways of thinking and spreads inspiration.”

    Farhan Akhtar, Irfan Pathan, Chetan Bhagat & Masaba Gupta are all reflections of these very brand values which inspire the younger generation to take up new challenges & risks. They demonstrate the philosophy of “Best or Nothing” in their own fields & spread inspiration in their peer groups.

    Mercedes-Benz SLS AMG ROADSTER

    After captivating hearts across the world the SLS AMG Roadster with its Performance and scintillating design is all set to scorch the Indian road with pulsating speed. The open top SLS AMG Roadster exudes graceful dynamism and magnetic allure. The purist, athletic design immediately captures the attention. The Roadster’s perfect proportions make it particularly impressive. The exterior of this German beauty conveys aggression and dominance with its governing radiator grille. With a body that gracefully boasts of its sleek lines and shapely contours the SLS AMG Roadster exhibits it’s supremacy over others. The long bonnet further to the automatically extending rear aerofoil, long wheelbase, wide track and short projection appends to the appearance. The lightweight construction, combined with sensuous open air driving pleasure exudes its lively sporty presence.

    The SLS AMG Roadster perfectly embodies the AMG philosophy of German engineering and craftsmanship. The atmosphere of the interior continues the breathtaking design idiom of the exterior, and awakens associations with an aircraft cockpit: prominent stylistic features include the dashboard in the shape of a wing section and the air vents with adjustable, cruciform nozzles reminiscent of jet engines. The extended centre console of matt, solid metal and the new E-SELECT lever in the shape of an aircraft's thrust control are also design features adopted from the world of aviation. While it looks like a beauty, it does ride like a beast. The eight cylinder V8 engine produces rumbling 571 horse power at 6800 rpm with a maximum torque of 650 Nm at 4750 rpm. It can go from 0-100 km/h in under four seconds (3.8s) and has a top speed of 317 km/h. The power and performance of a monster, the SLS AMG Roadster has all the trimmings of a formidable sports car.

    NEW Mercedes-Benz M-CLASS

    Continuing in true M-Class tradition the third generation of this vehicle sets new benchmarks in SUV design, technology and performance. Pioneering the interpretation of a contemporary SUV, the NEW M-Class sports powerful exteriors and interiors featuring high-quality detail. The vehicle leads the field in terms of safety, comfort, quality feel. It is the benchmark for comfort and load compartment capacity and offers ease of handling on and off-road. The new M-Class has been envisioned with a much sleeker frame. Though the vehicle is significantly larger than its predecessor it does not make it look bulkier. There is an overall increase in the length and width of the car with the height being dropped. New engine hood design and LED lights have made the front of the car look sportier; the new tail lights have given the car an elegant feel.

    A true off-roader the New M-Class has been fitted with technology that would help customized settings for engine performance, automatic transmission, anti-lock braking system (ABS), Electronic Stability Program (ESP) and Electronic Traction System all at the touch of the off-button on the console. The ease of technology makes the New M-Class a joy to ride off the beaten road. As is standard with all Mercedes-Benz vehicles, the New M-Class is packed with safety technology. It has nine strategically located airbags that ensures the safety of its passengers upon collision / accident. Additionally it is built with a PRE-SAFE technology that helps prevent such instances.

    Protection of the environment is a key task of every individual; the New M-Class has been built with this thought in mind. The vehicle has been built with the ECO start-stop function, which reduces fuel consumption and emissions- by automatically switching off the engine during traffic jams or traffic signals. Other technology that has been packed into the new generation include the ATTENTION ASSIST, that alerts the driver on detection of drowsiness on longer trips; an Active Parking Assist with integrated PARKTRONIC technology, and a new rearview camera that increases comfort and provides a real safety plus. In a nutshell, the M-Class is the new benchmark for a Luxury SUV in driver’s delight, passenger convenience and overall safety, a testimony of which is the prestigious EURO NCAP 5 Star rating awarded to the vehicle.

      Mercedes-Benz SLS AMG Roadster
    Cylinder arrangement V8
    Valves per cylinder 4
    Displacement 6208 cc
    Bore x stroke 102.2 x 94.6 mm
    Compression ratio 11.3 : 1
    Output 420 kW (571 hp) at 6800 rpm
    Max. torque 650 Nm at 4750 rpm
    Fuel consumption NEDC combined 13.2 l/100 km
    CO2 emissions 308 g/km
    Acceleration 0 - 100 km/h 3.8 s
    Top speed 317 km/h

    M-Class – SPEC SHEET

    Mercedes M-Class (M 350 CDI)
    Cylinder arrangement V6
    Valves per cylinder 4
    Displacement 2987 cc
    Bore x stroke 83 x 92 mm
    Compression ratio 15.5 : 1
    Output 190 kW (258 hp) at 3600 rpm
    Max. torque 620 Nm at 1600-2400 rpm
    Fuel consumption NEDC combined 7.4- 6.8 l/100 km
    CO2 emissions 194-179 g/km
    Acceleration 0 - 100 km/h 7.4 s
    Top speed 224 km/h

    Read More on : Mercedes-Benz SLS AMG detailed review

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    Vidyadhar
    <p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content &amp; social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment.&nbsp;</p>Read more

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