Maruti to establish new car stock-yards in India
Maruti Suzuki India, which is struggling with mounting order backlog for many of its best-selling cars in the country, has now decided to set-up stock-yards for its vehicles in different parts of the country so that the waiting period for these cars can be brought down. The company has already started the land acquisition process and first such kind of stockyard will be established in Bangalore by the end of this year. The company has planned a heavy investment of Rs 200 crore for the establishment of these stockyards (model showrooms) in the Indian market.
Maruti is intending to establish at least one stockyard in each of the four zones, North, South, East and West. This kind of concept is important for a large country like India and will reduce the waiting period for the customers, as per a statement given by a company official to a leading news daily.
The popular Maruti cars in India like premium hatchback Swift, entry level sedan Swift Dzire and recently launched MPV Eeco have been enjoying a waiting period as high as 4 months. Now, as company is finding it very difficult to catch-up with this rising demand, its rivals in the domestic market like Ford India and GM India, are looking to eat into a large number of Maruti's prospective buyers who are not willing to wait for that long.
The prospective stock yard of the company, which will be built over 25 acre of land, will moderate the need of maintaining a large number of cars at company's dealerships across India.