ICOTY Winners Are Hyundai's Biggest Sales Drivers In 2016
The brand sold over five lakh cars in India last year!
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The brand sold over five lakh cars in India last year
It looks like the relatively older crop of Hyundai models in India drove in the greatest numbers for the brand in 2016. Last year, Hyundai recorded domestic sales of over five lakh units, but while models like the Elantra and the Tucson upped the carmaker’s premium ante, the Grand i10, Elite i20 and Creta were the heroes on the sales charts. Prudent to note that all three hold the title of Indian Car Of The Year (ICOTY) from 2013, 2014 and 2015 respectively.
2016 wasn’t a year that saw too many launches from Hyundai. However, the products it introduced i.e. the Elantra and Tucson, fell into premium price segments. This is in line with Hyundai’s plans to place itself as a more upmarket brand in India, so the role of number driver went to older products:
Grand i10
Launched in 2013, the Grand i10 has been one of Hyundai’s most consistent success stories. With sales of around 12-14k units every month, the small car has shown no signs of slowing down, even though it’s due for a facelift this year. The hatchback did spawn the Xcent compact sedan as well, but the latter hasn’t been nearly as successful.
Elite i20
Premium quality, Euro-car styling and loaded with features. The Elite i20 is one of the best selling cars in its segment with around 10k units moved every month. Apart from being a great standalone package, it’s also available as a crossover i.e. the i20 Active, which, by itself, has found many takers who love the SUV-esque styling.
Creta
It’s one achievement to manage 8-9k monthly sales, but another to do it while falling into the Rs 9-15 lakh price bracket. The Creta offers great features, SUV styling and a sedan’s ease of use – a formula that continues to win over thousands of buyers month after month.
This year, Hyundai crossed many milestones, including the celebration of its 20th year in India. It will be interesting to see what the brand has in store for in 2017. As for us, we’re waiting on the Tucson 4x4!
