Hyundai India planning to explore luxury vehicle segment

Hyundai, after tasting immense success with Grand i10, is now planning to indulge itself in the plush and upscale market of luxury vehicles in India. Hyundai is thinking to launch its premium luxury vehicles the Equus, Genesis and Veloster in the Indian subcontinent. Furthermore, reports suggest that the Korean automaker could also set a separate sales network for these luxury vehicles.

Published On Dec 27, 2013 12:29 IST

Published OnDec 27, 2013 12:29 IST

Last Updated OnDec 27, 2013 12:29 IST

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Hyundai's planning to evade the luxury vehicle segment gets much stronger, because of the thundering response that its other luxury vehicles such as Sonata and Elantra have received from the Indian audiences. Moreover, the facelifted 2014 Santa Fe is also getting decent anticipation from people out here. Although, as known, currently the luxury vehicle segment in the Indian automotive industry is being dominated by 'The Big Three' i.e. Mercedes-Benz, BMW, Audi, all being Germans. So, it won't be an easy outing for the country's second largest automaker in the luxury segment, but right now nothing can be predicted.

The other reason behind the introduction of luxury vehicles in India by Hyundai is that this segment is gaining much fame and significance day by day. It is being assumed that luxury vehicle segment will grow by 20 percent this fiscal year, which compounds for the increase in units of vehicle from 29,000 to 35,000 per year.

Source: FE

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<p>Mayank has been obsessed with cars even since he was a toddler. Starting from car racing video games, he couldn't help getting to professional degrees to get closer to his first love. His addiction to cars pushed him to join mechanical engineering in order to get to the core depth of automobile and engines. But destiny had some more fascinating stuff for him in the packet. So he moved on from engineering to pursue a Bachelors degree in Journalism & English Literature. Despite being the youngest and naughtiest one in the team, Mayank is quick-witted, humorous and pure 'Desi' at heart.</p> <p>After working with several renowned IT companies for over 2 years, he finally made his mark in CarDekho and is utilizing his passion for automobiles as a news writer. His mantra of success are Never-Say-Never Attitude and Self-Confidence. He brings forward the much needed balance to the team. Additionally, enthusiasm, optimism, fun and last but certainly not the least knowledge flows in his blood.</p>Read more

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