Estilo crosses 2 lakh sales mark
Maruti Suzuki Estilo has emerged as a strong brand in Maruti Suzuki portfiolio.Powered by fuel efficient and state-of the-art K-10 engine, the Estilo has posted a growth of over 25.4% in last financial year. Maruti Suzuki Estilo is all set to attain the milestone of 200,000 units cumulative sales, in the domestic market this month.
Explaining the popularity of the Maruti Suzuki Estilo in India, Mr. Shashank Srivastava, Chief General Manager, Marketing, says, “Maruti Suzuki Estilo has found a great appreciation among style conscious buyers in India. Estilo’s success in the domestic market is reflected in its high growth of more than 25% in last fiscal. ”
After clocking a stellar performance in domestic market, Maruti Suzuki Estilo is creating ripples in the South Asian markets too.Estilo christened as `Karimun’ in the Indonesian market has clocked exports of over 16,900 units last calendar year. Carefully positioned at the Indonesian youth, Karimun has been rated the ‘Favorite City Car’ by Autocar Magazine (Indonesia Edition) for three consecutive years 2008-09-10. It was also rated `Small car of the year’, 2009 by Topgear Magazine (Indonesia Edition).
Adds Mr. Srivastav, “We are delighted at the success of the Estilo with the customers in the South East Asian markets. This international popularity is a testament of attributes like high product quality and excellent `cost of ownership’ which have been appreciated by the customers both in domestic and international markets.”
Interestingly, as in India, where four out of the top five bestsellers are from MSIL’s stable, the South East Asia markets like Indonesia Malaysia have also shown appreciation for Maruti Suzuki offerings. Compact cars Estilo has emerged in the top five model tally in these markets.
Estilo exports has grown 41% , over previous year. The popularity in Indonesia has been an outcome of serious focus towards developing non European markets by the Maruti Suzuki. In recent years, Maruti Suzuki has continued to expand its international presence in several ASEAN markets such as Taiwan, Laos in addition to Indonesia and Malaysia
To commemorate the milestone of 200,000 sales in India, Maruti Suzuki has introduced a limited edition “Estilo Vogue” in the Indian market. The limited edition Estilo has accessories labeled with “Vogue” branding on Seat cover, floor mat etc. Interestingly, Maruti Suzuki offers a CNG variant in addition to the K series powered petrol engine on the Estilo
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It's wonderful to hear that Maruti Estilo is performing well in overseas markets also.