Volvo Cars, the Official Car Partner for India Fashion Week

The stylish and extremely sturdy Volvo is all set to be all more stylish. Volvo Cars were announced as the 'Official Car Partner' of the Lakme Fashion Week. They will enter the fashionista with Ritu Beri, one of the biggest names of this industry. The theme “Designed Around You” will be exhibited by these “Icons of Luxury”. Volvo cars would showcase their products on the ramp of Fashion Week and flaunt their state of art technology and design. Along with their presence on the ramp, Volvo will also serve as the means of transportation for the participants and the officials.

Published On Jul 12, 2012 16:48 IST

Published OnJul 12, 2012 16:48 IST

Last Updated OnJul 12, 2012 16:48 IST

2.1K Views

Write a comment

Thomas Ernberg, MD Volvo Auto India stated their joy on being able to partner with the biggest fashion festival in India. Further he added that this would help Volvo showcase their style and class with sophistication. Volvo cars is set to exhibit fashion through a completely fresh outlook. Also, the excitement of the manufacturers is also because, with this partnership Volvo will get a chance to converse with the consumers at a ground level. Volvo cars are relatively lesser known in the Indian market and therefore this collaboration might prove very fruitful in establishing the brand name. The offerings from Volvo in India, currently consist of Volvo S60, Volvo S80, Volvo XC 60 and Volvo XC 90. Joining the league soon would be the Volvo S90.

Volvo

VIEW ALL

Was this article helpful ?

Ritesh

<p>Having worked as an Auto Journalist for the past 5 years, Ritesh is keenly passionate about digging more on automobiles and things related. His journey as a journalist so far consists of different profiles that helped him groom on various platforms within the automobiles industry. He kept rolling on technical experience during his career as a Road Test Editor, which finally took him to a level where he turned to be an Editor-in-Chief of CarDekho.com, India's no. #1 automotive giant. </p> <p>Another side of his creative life is easily visible the photography that he carries out in order to serve the CarDekho news readers with the latest and natural pictures of newly launched cars. Additionally, he is the one who foresees all auto news articles that are to be published making it sure that CarDekho readers get the latest and the best automotive news first. "Life is a highway, keep driving", Says Ritesh.</p>Read more