Toyota Reclaims World's Most Valuable Automotive Brand Title

Japanese auto major, Toyota is not just the top-selling global brand, it has now overtaken BMW to become the world's most valuable automotive brand, as per an annual market study done by BrandZ. Mercedes-Benz caught the third spot this year. Toyota which had lost its position to BMW, has reclaimed the top spot once again in the BrandZ Top 100 Most Valuable Global Brands 2013 published today. Toyota’s brand value increased by 12% to $24.5 billion (£16.2 billion), making it one of the biggest movers in the automotive sector.

Published On May 22, 2013 15:07 IST

Published OnMay 22, 2013 15:07 IST

Last Updated OnMay 22, 2013 15:07 IST

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BrandZ report has been publishing its reports for eight years, and Toyota has been crowned brand value leader in the auto sector six times, and second on two other occasions. Toyota's global sales in 2012 increased by 22.6% to 9.75 million units, which has helped the company in brand valuation in this year's report.

BrandZ also suggests that brand value developments in the sector were shaped in part by the growth of customer affinity towards hybrid vehicles. Toyota has also earned the respect by developing world's first mass produced full hybrid vehicle in 1997- Toyota Prius. Sales of Toyota and Lexus hybrid models have crossed 5 million mark globally. Lexus has retained its 10th position in the list of Top 10 for the most valuable automotive brands with a brand value of $3.5 billion.

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<p>A totally people's person Vikas Yogi ventured into journalism 5 years ago. He started his career as a journalist for an online media agency, where he worked on few of their best online projects. Later on, he was given command of their entire content development division, where he single handedly managed and developed content for various domains ranging from Telecommunications, Electronics, Home Appliances, Fashion, Lifestyle to his favorite 'Automobiles'.</p> <p>He has spent more than 3 years writing about the automobiles and being a car fanatic, he has got the right blend of enthusiasm and knowledge that is required to keep the readers' spirits up. Known for his wits and puns, Vikas is leading a team of journalists as an expert on automobiles but surely not limited to being one.</p>Read more