Tata Nano may get a new marketing strategy in India
Tata Nano, the small car sensation which was launched in India in March 2009, is all set to be rolled-out from Tata's Sanand plant by the end of this year. However, the high enthusiasm and excitement which Nano had generated at the time of its launch in India is seems to be missing this time around. It is widely speculated that the company may come-out with a fresh marketing campaign to revitalise the market for Nano in India.
Tata Nano, the small car sensation which was launched in India in March 2009, is all set to be rolled-out from Tata's Sanand plant by the end of this year. However, the high enthusiasm and excitement which Nano had generated at the time of its launch in India is seems to be missing this time around. It is widely speculated that the company may come-out with a fresh marketing campaign to revitalise the market for Nano in India.
Tata Motors is all set to inaugurate a Nano production facility at Sanand next month which will be heaving a production capacity of 2.5 lakh units. Company is eying to cut-short the current long waiting period for Tata Nano model by utilizing the full capacity at this plant. The company had stopped booking of Tata Nano model after receiving 1 lakh orders initially, last year, and till now it has managed to deliver about 35,000 units of Nano in India.
The company is bound to provide the Nano at its initial price tag to the first 1 lakh allottees as these allotments are price protected, however, company may increase the price of this car as the booking reopens in last quarter this year. However, there is no announcement from the company's side regarding the price rise of Nano till now. Tata's had to relocate their Nano plant from Singur, West Bengal to Sanand in Gujarat, due to a series of Political agitations on farmer land acquisition.
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