Tata Motors Kicks-off Pre-launch Campaign of GenX Nano: Offers Special Bonus to Existing Customers

Modified On Apr 21, 2015 03:10 PM By Saad for Tata Nano

Homegrown automaker Tata Motors has started the pre-launch campaign of its upcoming GenX Nano AMT. The car has been doing rounds on the web for quite sometime and now it seems that the final phase of launch has started. Under the new 'Power of 1+1' programme, Tata Motors is offering to its existing Nano customers, a chance to become the first to get hands over the new GenX Nano AMT that will come with horde of exciting features.

Under the campaign, current Nano owners will get the best exchange price for their cars, plus special bonus of Rs. 20,000. In addition to this, the customers can also register in a referral programme that could help win them cash prize of Rs. 5,000 for each referral. Company has also collaborated with financial partners for offering best interest rates on taking car loans.

According to Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors Ltd., “As part of the Horizonext journey, we now bring the GenX Nano with latest technological advancements as we continue to reach out to our customers with feature-rich products that offer best-in-class technology and design engineering. The Nano, since its inception, has been a path-breaking, product offering class-leading value and selling more than 2.5 Lakh units since launch, to be among the top 5 models in the passenger vehicle market. A trait common to Nano customers has been their loyalty to the product and we have seen many repeat purchases and hence this special scheme! This product has been the most awaited car and we are pleased to reward the existing customers by offering them the first opportunity to own this smart city car.

Moreover, company stated that the new Nano GenX with its launch, will also contribute to child development as part of its social responsibility. Under the programme, on purchase of every GenX Nano, company will donate some money to Child Rights and You (CRY) organization, on behalf of every new customer. CRY, in appreciation of the precious contribution, will also issue a certificate to every GenX Nano customer.

To get the benefits of 'Power of 1+1', existing Nano owners can reach on 1800-209-7979 or SMS GENXNANO to 5616161.

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