Skoda Removes Discount on Fabia; Lowers Discount rate on Rapid, Laura, Superb and Yeti
While most automakers are offering freebies and goodies to lure customers during the festive season, Skoda Auto India has announced to cut all discounts on its flagship hatchback, Fabia, along with reducing the discount margin on the company's other cars including Rapid, Superb and the Yeti.
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Commenting on the same, Skoda India's Chief Operating Officer, Sudhi Rao said, "We are not going to increase discounts, but adopt a different strategy to sell our cars. We will keep our prices real without rendering any concessions. Though most of our cars would be more expensive than competition, we expect our superior brand and contemporary European technology to keep the sales momentum going,"
The other car makers based out of India are either offering hefty discounts or goodies to meet their expectations during the festive season; Skoda believes that the brand loyalty and the product quality will help them do well. Maruti Suzuki is offering discount of up to Rs 35,000 on its popular car the Alto, Tata Motors has offered the additional benefits/accessories of worth Rs 25,000 and Rs 75,000 on Nano and Manza respectively, while the Honda Cars India is offering goodies up to Rs 50,000 on its flagship sedan, Honda City. However, most automakers have increased base prices of their popular models because of uneven economic conditions of our country, because of which input costs of vehicles is going high.
Speaking more about the same, Rao adds: "Ever after reducing discounts across all our cars, we have managed to consistently increase sales, which have proved our point till now. We have enjoyed customers' confidence and would decide our future strategy after assessing the performance during the festive period," He also said that Skoda has been able to record a growth of 24% in the first six months of the current financial year even when the market has inspected a slow growth.
Source: ET
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