New Rolls-Royce Phantom Teased For The First Time; Launch In 2018
The eighth-generation Phantom will be based on the Rolls-Royce’s all-new aluminium architecture, which will also underpin future RR models!
Rolls-Royce has revealed the very first image of the next-generation Phantom, which will arrive in 2018. Calling it the 'image of the new Phantom' will be an overstatement since the makers have just teased its new aluminium chassis. The famed British luxury marque said that the development programme of the new Phantom is making an ‘excellent progress’ at Rolls-Royce’s home in GoodWood. It will be based on an all-new aluminium architecture, which will also underpin all of the company’s upcoming vehicles, including its first-ever, much-anticipated SUV, presently codenamed Cullinan.
Rolls-Royce said that the Phantom is often touted as the ‘Best Car in the World’ and we don’t doubt it either. The Phantom was the base upon which the renaissance of Rolls-Royce Motor Cars was built during the BMW era. The seventh-generation model was launched on January 1, 2003, almost thirteen years ago.
Whatever is mentioned above is all we have heard from Rolls-Royce. Besides this, the luxury automaker had announced earlier – in February 2016 – that the seventh-generation Phantom would see the end of its production this year. Presently, the Phantom is available in four versions – the Phantom, the Extended Wheelbase, the Coupé and the Drophead Coupé.
The production of the Phantom will close on December 31, 2016, while the build of the very last Phantom Coupé and the Drophead Coupé will be completed in November 2016. Sadly, the Coupé and the Drophead Coupé will not be revived for the eighth generation. Rolls-Royce also said that the demand for each of the four current versions of the Phantom have remained strong and will be satisfied well into 2017.
“To paraphrase Mark Twain, reports of Phantom’s death are greatly exaggerated,” said Torsten Müller-Ötvös, chief executive officer, Rolls-Royce Motor Cars. “The huge level of demand for Phantom VII, which we will fulfil well into 2017, clearly demonstrates that the Rolls-Royce customer and patron of true luxury will accept no compromise when considering the purchase of a super-luxury motor car, and will not be seduced by mass-luxury brands. I am proud and excited to confirm that a new Phantom is on the way – and it will be a contemporary and beautiful Phantom befitting of its role as the flagship of global luxury."
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