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New Nissan Juke showcased in Geneva

When it arrived a little more than three years ago, the Nissan Juke used innovation to create a whole new market segment. Just as the Nissan Qashqai pioneered the original crossover market, the Juke used dramatic design and advanced technology to break new ground in a more compact crossover package.

Published On Mar 05, 2014 10:21 AM By Vidyadhar

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Among the changes are a new design at the front and rear with greater emphasis on both premium refinement and sporty design cues; a new downsized 1.2-litre turbocharged engine offering greater performance, economy and lower emissions; a revised 1.6-litre DIG-T engine; improved four-wheel drive with Torque Vectoring System; new alloy wheels; advanced equipment including a new audio system, the latest generation NissanConnect driver-vehicle interface, Nissan Safety Shield, Nissan's Dynamic Control system, plus the option of a new opening glass roof.

Revisions in the luggage area have increased space by 40 per cent in two-wheel drive versions up to 354L, while there's even greater opportunity for owners to really stamp their own personality on their Juke.

A range of new colours and interior themes are available with a number of different personalisation packs.

Juke is the best seller in the premium B-segment, outperforming all direct competitors including those from the top German brands.

And it's not just the entry-level models which have helped Juke to the top: the best selling engine to date has been the 1.6-litre petrol unit while the top Tekna grade accounts for more than one third of all sales.

"We stunned the industry with Qashqai, the original crossover, and we've done it again with Juke.

If anything, Juke is even more daring and different than Qashqai and appeals to a younger, more out-going audience.

"The changes we have made to new Juke will extend that appeal even further to cement Nissan's position as the leading brand in the crossover market," said Guillaume Cartier, Senior Vice President, Sales and Marketing for Nissan in Europe. New Juke will go on sale across Europe in the summer, 2014.

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Vidyadhar

Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment.