National Geographic 'Megafactories' to showcase Aston Martin One-77
For the first time on television, Aston Martin most advanced production car, the One 77 will be showcased on National Geographic’s popular Megafactories series. Following un-paralleled access to Aston Martin the hour-long programme charts the intense One 77 development programme throughout the three years it has taken from the car's conception in October 2007 to the build of the first production One 77 in October 2010. Filmed in high definition the show illustrates how Aston Martin remains at the forefront of contemporary manufacturing, embodying design and engineering excellence, and a brand with a truly special heritage.
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In never seen-before footage of the exclusive facility where up to 77 examples of the One 77 will be hand-crafted, Megafactories details the highly skilled manufacturing process fusing modern technology with traditional hand-craftsmanship and painstaking attention to detail culminating in over 2,700 man-hours to complete the ultimate Aston Martin by a dedicated team of 27 technicians.
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The One-77 facility is located in its own specially created standalone building within the company’s global headquarters in Gaydon, Warwickshire. Inside the facility the distinctive production space is laboratory-like in its design and detail, an open plan 1,000 sqm serene space with its white walls, floor and ceiling containing four build positions and a host of specialist equipment and tools. The facility is a marked departure from a conventional automotive production space, with each car remaining static throughout the build, rather than progressing from station to station.
Megafactories: Aston Martin launches the new series on one of the world’s largest networks and premiers in the UK on Sunday 4 September, 2011 at 9.00pm on National Geographic, Sky Channels (526, 543-HD) and Virgin Media (230, 232-HD). The show will be broadcast in 64 countries worldwide.
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