Mercedes-Benz grows brand presence, plans 15 new outlets by 2015 end

2014 without doubt belongs to Mercedes-Benz as the brand kept offering one mind blowing car after the other for the consumers. Their growth in the Indian market has been exponential and Mercedes-Benz is keen on aggressively pushing this growth furthermore with plans to bring in 15 more outlets, particularly in East India by the end of 2015.

Published On Feb 09, 2015 11:21 IST

Published OnFeb 09, 2015 11:21 IST

Last Updated OnFeb 09, 2015 11:21 IST

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Mercedes-Benz grows brand presence, plans 15 new outlets by 2015 end

Commenting on this growth and the brands future plans, Mr. Eberhard Kern, MD & CEO, Mercedes-Benz India said: “A qualitative network expansion planned for 2015 is pivotal for the brand's expansion and growth in India. This will be the company's most aggressive network expansion in a single year to tap the luxury car market in India”.

Mercedes-Benz inaugurated its first dealership in Jharkhand last week and the brand sees a lot of potential in the Eastern market for its vehicles. The overall growth path for the brand for 2014 has been commendable with a 13 percent growth, with the German marquee selling 10,201 units, making 2014 the best year for Mercedes-Benz in India.

Mr. Kern expressed confidence that for 2015 the brand will grow at a 15 percent, pushing it at the lead of the luxury car race in the country. The Eastern market has contributed five percent to the overall 13 percent growth of the brand and with the launch of upcoming models, this percentage should go higher.

Further commenting, Mr. Kern said: “In view of increasing demand for luxury cars particularly the company's SUV, GL and ML-class in India, the company has invested Rs 1000 crore including Rs 150 crore assembly line to double the capacity from 10,000 units to 20,000 units per annum at its plant at Chakan, near Pune”.

Mercedes-Benz currently has 69 outlets in 38 cities in the country, and plans to take it to over 80 outlets by the end of the year. Mercedes-Benz is the only luxury auto brand in the country with the widest and densest network.

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Firdaus

<p class="MsoNormal">Firdaus is a true blue nomad and the only lady in the content team. Having dabbled in journalism, PR and TV, she is back to pursuing her first love – automobiles. An avid motorcyclist and car lover, she doesn’t skip any opportunity to ride a motorcycle, nor will you ever find her skipping a MotoGP race. A self professed foodie; this lady has a bachelor’s degree in Pharmacy and is an avid traveler, photographer and blogger. She’s a well know name in the automobile circuit as one of the foremost woman stunter in the country and also as the co-founder of India’s first all women motorcycle club.</p> <p class="MsoNormal">In her free time you’ll see her populating her list of ‘restaurants to eat at’ (she has an exhaustive list of more than 130 restaurants in her hometown itself!) or gadgets to buy. Not just an auto buff, Firdaus has a love for make-up as well and is often seen sporting colours similar to the vehicles she rides; Red is her all time favourite. She is also proud of her scale model collection which includes some rare beauties. Mercurial by nature, this lady can handle motorcycles, cars and high heels with equal finesse and charm!</p>Read more

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