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Mercedes-Benz A-Class Launched at Rs. 21.93 lakh

And here comes the much anticipated Mercedes-Benz A-Class premium hatchback, which has introduced an all new segment in the country, which will later be joined by BMW 1-Series and Volvo V40 Cross Country. Launched both in the petrol and diesel versions, the all new Mercedes-Benz A-Class returns the mileage of 15.5kmpl and 20.07kmpl respectively. While the A180 Sport (Petrol) is priced at Rs. 22.73 lakh (ex-showroom, Mumbai), the diesel engine powered A180 CDI (diesel) costs Rs. 21.93 lakh (ex-showroom, Mumbai).

Published On May 30, 2013 12:44 PM By Vikas

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So with such pricing, the A-Class becomes one of the most affordable Mercedes-Benz cars ever sold in our country. However, Mercedes-Benz also sells B-Class at an affordable pricing, that is a niche product rolled out for touring lovers. Initially, the A-Class will be brought via the completely built unit (CBU) route, making it priced a little over than it could have been, if assembled locally. However, Mercedes-Benz has already said that they would begin assembling the A-Class and the B-Class models at its Chakan Plant, near Pune, so to make them more affordable. The A-Class has been offered with two engine options- 1.6-litre petrol and 2.2-litre diesel, both mated to a 7-speed dual clutch automatic gearbox as standard.

Mr. Eberhard Kern, Managing Director CEO, Mercedes-Benz India commented, “With the new A-Class Mercedes-Benz now pioneers the Compact Luxury segment in India which reflects the changing customer trend of compact being equated to cool and trendy. The A-Class embodies the changing preference of the youth in today’s social milieu who increasingly prefer compact luxury. The A-Class is also the safest cars with 11 drive assistance systems; and is India’s most fuel efficient luxury car with 1000 kms run in a full tank of diesel, having a Cd of 0.27. The A-Class boasts of endless equipment options including a world-class in-car infotainment system. We are confident that the dynamic design and class leading performance is sure to make the A-Class the choice of the new generation.”

Mr. Eberhard Kern further added, “The young India today desires compact luxury; the A-Class addresses this need in the mobility area. The overwhelming response of the A-Class on the social media even before its launch reaffirms that the A-Class will carve a niche for itself in the luxury automotive domain in India. 2013 is the year of offensive for Mercedes-Benz India and the A-Class’ launch reiterates our promise of bringing the most fascinating cars for our valued customers in India.”

Mercedes-Benz A-Class Features

Seven Airbags,

Attention Assist

ESP

ASR (Anti-Slip Regulation) for traction control

Brake Assist,

Adaptive Brake Lights

Hill Start Assist and Hold Assist

Electric Parking Brake

Tyre Pressure Loss Warning system

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Vikas

A totally people's person Vikas Yogi ventured into journalism 5 years ago. He started his career as a journalist for an online media agency, where he worked on few of their best online projects. Later on, he was given command of their entire content development division, where he single handedly managed and developed content for various domains ranging from Telecommunications, Electronics, Home Appliances, Fashion, Lifestyle to his favorite 'Automobiles'.

He has spent more than 3 years writing about the automobiles and being a car fanatic, he has got the right blend of enthusiasm and knowledge that is required to keep the readers' spirits up. Known for his wits and puns, Vikas is leading a team of journalists as an expert on automobiles but surely not limited to being one.