Maruti Swift gets 'Aspirational Car of the Year' Award

Maruti Swift bagged the Frost Sullivan 2010 Aspirational Car of the Year Award in Segment B. This prestigious award was received by Mr. Shashank Srivastava, Chief General Manager Marketing, Maruti Suzuki India Limited. This award is given to a manufacturer based on a structured research process. The performance of the products by end users of this manufacturer is also evaluated for this award. The Voice of Customer survey considers an OEM which has introduced the best models all over different segments of passenger vehicles, content aspiring needs and been rated high for its achievement in Excellence in Technology and Innovation.

In addition to this methodology, a specific criteria is also taken into consideration for determining the ultimate ranking of the competitors of the auto industry. The recipient of this Award needs to excel in one or more of the criteria which includes improvement in customer satisfaction levels, reduction in operational costs, reduced churn rate and also maintaining and balancing high levels of satisfaction and imitation by the various other competitors. The company who receives this award is known for the economical pricing of its vehicles and also for the fuel efficiency. This time, the award is conferred upon Maruti Swift, the smart and compact hatchback for its wonderful contribution to the industry. It is indeed the most Aspirational car under the Segment B category as per the award.

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Maruti Swift is manufactured with typical Japanese precision. This truly global vehicle shows attention to detail and has been tested for particular Indian road conditions and also for the requirements of the customers. This model represents the constantly increasing recognition for Indian engineering capabilities. The model provides its customers the experience of a sporty drive. The model also flaunts brilliant engine responsiveness and the superb shock absorbers. Maruti Swift diesel model incorporates a next generation DDiS engine. This takes the customers towards a more smoother drive. The model also contains a combination of Turbochas, Intercooler, and also a double overhead camshaft. All this together, provides a great performance.

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