Is Ertiga eating into Innova sales?
Toyota Innova has been a segment-leader for the last few years and nothing could have shaken it the Japanese MUV. The Nissan Evalia and Mahindra Xylo came in, but it couldn’t eat into the Innova share, despite the hike in the cost of the Innova in the recent times.
But it seems that the Maruti Suzuki Ertiga is getting some share of Innova’s market. The range topper Ertiga diesel comes for a price similar to a lower-spec Innova. So, there are some people who are shifting to the Ertiga, especially those who have kids sitting at the rear. The sales of Innova were averaging 6400 units a month, and in the last two months it has dropped to 5800. The drop isn’t drastic as the market is also expanding, and at the same time the sales of Ertiga have jumped by a similar number in the last two months. So, there is a possibility that people are preferring the compact Ertiga over the Innova.
Read More on : more on Maruti Ertiga
Being born and brought up in a family that has been a part of the Automotive industry for over seven decades, Rachit has cars in his blood. Four wheelers are his childhood love, and he has grown up playing with bolts and spanners. To add more value to this passion, he studied automobile engineering and even karted at National level competitions.
Soon after that, he got into motoring journalism- where began the process of testing and evaluating cars. He has driven a wide range of cars beginning from Tata Nano to the Aston Martins, most of the cars that are currently sold in the Indian car market. Apart from this, he has also done many long road trips, and shall continue to do so. Rachit was one of the first journalists to take a Nano across the Golden Quadrilateral.
