Fiat India to rebuild its strategy to improve sales

According to the recent development in the Indian car market, the Italian car manufacturer is now trying to overhaul its production and improve its distribution strategy to have a firm grip over the Indian Auto market. The Italian automaker Fiat intends to launch a face lifted version of Fiat Punto (hatchback) and Fiat Linea (sedan) which will be followed by a small car in India.

Published On Jun 21, 2011 17:29 IST

Published OnJun 21, 2011 17:29 IST

Last Updated OnJun 21, 2011 17:29 IST

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As we know that Fiat came to India in 2007 with its joint venture with Tata Motors, to get back-end support and assistance from the company via joint distribution. The company really did not get any benefits from the JV but in 2010-11, Fiat India sales were down 15% to 21,066 units against a capacity of 80,000 units. As a result, Fiat India is thinking to re-furbish its products and improvise the distribution plan so as to increase the sales figures. However, reports further suggest that top officials of Fiat recently visited India to assist the Indian counterparts in touch up Fiats branding in India.

The Italian Auto major is currently holding discussion with the dealers to have separate showrooms so that they can get a identity of their own. However, on this issue, Senior official from Fiat India said that Fiat India intends to have separate dealership showrooms, but company's marketing strategies will get continuous assistance from Tata Motors.

The new cars that are going to be launched in India by Fiat are new versions of small car Fiat Punto and sedan car Fiat Linea. The Fiat Grande Punto with its low bully impenetrable body, strong muscular wheel span, dual-tone dashboard and interiors, emanate boldness and strength would surely be a wonderful splash from Fiat cars in the Indian market.This new Fiat Linea is a perfect fusion of glamor and grace and is abet by supreme performance and functionalities. Besides, its new-age advanced T-Jet engine, its safety features makes it truly admirable car.

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Vikas

<p>A totally people's person Vikas Yogi ventured into journalism 5 years ago. He started his career as a journalist for an online media agency, where he worked on few of their best online projects. Later on, he was given command of their entire content development division, where he single handedly managed and developed content for various domains ranging from Telecommunications, Electronics, Home Appliances, Fashion, Lifestyle to his favorite 'Automobiles'.</p> <p>He has spent more than 3 years writing about the automobiles and being a car fanatic, he has got the right blend of enthusiasm and knowledge that is required to keep the readers' spirits up. Known for his wits and puns, Vikas is leading a team of journalists as an expert on automobiles but surely not limited to being one.</p>Read more

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2 comments

vishal

Jun 24, 2011, 2:53:18 PM

When i visited to Fiat plant in Ranjangaon, i came to know that out of 100%, 60% is of TATA Manza, it's different thing that Manza is having Fiat's engine. The remaining 40% covers Fiat's own Lenia and Punto models. The another reason of not saling these Fiat model is of it's interier looks. The interior looks are not so attractive. The avg. is also not good. Punto gives 9-10 kmpl in city and 12-13 kmpl on highway run. Fiat must develop something unique things amoung their models. The exterior look is not so WOW. SO over all fiat needs to come with new models which gives good avg. and good marketing and distribution strategies.