'Bolt Gold' Nissan GT-R Sells for 1.01 Crore
Nissan Motor has raised a total of $US 193,191 from the 'Bolt Gold' Nissan GT-R and Bolt Merchandise online charity auction held on eBay from November 22 to December 4, 2012. Nissan has informed that all proceeds from the auction will be donated to the Usain Bolt Foundation to help with its mission of creating educational and cultural opportunities for children and young people in Usain Bolt's home country of Jamaica.
Competition for the one-off 'Bolt Gold' Nissan GT-R was fierce, with offers stemming from around the globe during the ten-day auction, culminating in a winning bid of $US 187,100 (1.01 Crore). More than 100 people also competed for nine items of Bolt merchandise on the auction block, including racing helmets, special driving suits and boots, which brought in a total of $US 6,091 (1.05 Crore).
"In doing good with this donation to the Usain Bolt Foundation, Nissan will help children in Jamaica do better as they strive to realise their dreams for the future," commented Nissan's Chief Operating Officer, Toshiyuki Shiga. In October 2012, Usain Bolt was appointed Nissan's honorary "Director of Excitement" as a brand spokesman for the company's new "WHAT IF_" global brand campaign.