Volkswagen Vento to take on Maruti Swift Dzire in India
The equation of Indian auto Industry has been going through a drastic change since the last few months with more and more auto biggies eying to enter every volume-driven segment of cars in India. Volkswagen, whose presence was limited to the premium sedan segment just a few years back, is now aiming to grab a significant market share with the help of its recently launched cars - Volkswagen Polo in hatchback segment and Volkswagen Vento in mid-size sedan segment.
Where the Polo model is already clocking high-volume sales in the country, Vento is expected to perform the same way Maruti Swift Dzire has been performing since last few years.
Taking on Maruti Suzuki, which has more than 50% of the market share in the Indian auto market, is not at all an easy task, and Volkswagen seems to be well aware of it. To make a difference in the country's auto market, the German auto giant has launched first-of its-kind advertising campaign. The company has established a massive manufacturing plant in Pune so that it can catch-up with the continuously increasing demand in these volume driven segments.
After its launch in the Indian market, the Vento will be competing with some of the most popular cars of this segment including Honda City, Maruti Swift Dzire, Ford Fiesta and recently launched Hyundai Verna Transform. The new Volkswagen baby is expected to be shelved in the price segment of Rs 7 to Rs 9 lakh.
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